Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Inside Marketing: Inspiring Hope in 2020 and Beyond

ICYMI: HubSpot INBOUND 2020

Finovate Fall Video Recap with Beyond the Arc

Infographic: Leading Credit Unions in Mobile Banking

Catching Up on All Things Finovate Fall Digital with CEO William Mills

Finovate Fall Video Interview with Finzly

Finovate Fall Video Interview with Glia

Infographic: Mobile Banking Market Leaders (Banks)

Building Fintech Brand Authority Through Earned and Owned Media

5 Ways to Repurpose Marketing Content to Make Sales

Why White Papers Are the Most Critical Component of a Lead Generation Program

Inside Marketing: Moving Forward Means Better Training

Using Internal Communications To Keep Staff Engaged in the “New Normal”

Letter from the President: Closing out Q2

5 Reasons Your Fintech Website Needs SEO ASAP

Casey Scheer of BHMI on Permanent Changes in Consumer Payments Preferences After COVID-19

Inside Marketing: Do You PESO?

Amplify Content to Increase Brand Awareness and Lead Generation for Your Fintech Business

Creating Community Through Virtual Events: A Conversation with Clayton Collins, CEO and President of HousingWire

[Atlanta Business Radio] Leveraging Content Marketing to Support Sales Goals During COVID-19

Planning and Executing a Successful Virtual Event or Webinar

The Accelerated Shift to Digital in Light Of COVID-19 and What it Means for Fintechs

Video Interview: Insights into Fintechs’ Adjustments in Strategy and Operations Due to COVID-19 Business Conditions with Terry Ammons of Wipfli

3 Crucial Elements of a Successful Content Marketing Program (and how to get started for free!)

5 Digital Ways to Connect with Prospects While Social Distancing

Maintaining Your Fintech’s Brand Image Amidst Coronavirus

Inside Marketing: Keeping Current

Shifting from Trade Show Participation to Digital-First Engagement Strategies (in the Wake of Coronavirus)

Podcasting on Fintech: 5 Best Practices

5 SEO Strategies to Consider When Sharing Company News About Your Fintech

[Video] Scott Mills Reviews Financial Services Industry Trends in the 2020 Bankers as Buyers Report

Avoid these Four Mistakes when Building your Crisis Communications Plan

Nine William Mills Agency Clients Represented in the 2020 Best Places to Work in Financial Technology List

Letter from the Editor: Bankers as Buyers 2020

Three Ways to Leverage PR and Marketing to Attract Top Talent to Your Fintech

Take Your Fintech Event Attendance to the Next Level in 2020

Inside Marketing: Top 3 Trends For 2020

5 Ways to Leverage Social Media as Part of Your 2020 Fintech Conference Strategy

Our Favorite Financial Technology Podcasts: Mortgage, Banking and More

Money 20/20: Tangerine and Meniga’s Consumer-Focused Partnership,  AEVI's Ultimate Merchant Experience, and SmartStream’s New AI Reconciliation Engine

PR Insight: 3 Budget-Friendly Tools Credit Unions Can Use In 2020

PR Insight: Trust Me

Sawyers & Jacobs Bank Tech Summit 2019: How Accelerators and Incubators May Hurt or Help Your Bank

WMA Clients Well-Represented in 16th Annual IDC Fintech Top 100 Award

MBA Annual 2019 Recap – Low Interest Rates Bring High Spirits and Cautious Optimism

Money 20/20 2019 - Mickey Goldwasser of Payrailz Talks Financial Wellness, AI and FedNow

Money 20/20 2019 - Richard Whiddon of SRM on Driving Out Friction in Digital Payments

Money 20/20 2019 - Derik Sutton of Autobooks On Progress In Small Business Banking

Forbes Communications Council - Five Surefire Ways To Mismanage A PR Crisis

The 2019 CUSO Resource Guide for Fintechs

5 B2B Blogging Mistakes that Cost You Readers and Customers

PR Insight: Community Engagement Is Just The Beginning

Finovate Fall 2019 Recap – Fintech Trends, “Best of Show” and the Inaugural Finovate Awards

Five Ways To Make Financial Services Marketing Emails More Effective

#Inbound2019: New Content Marketing Tools To Help Fintechs “Grow Better”

PR Insight: Using Social Media To Connect With Members & Reach New Ones

Building Brand Awareness for a B2B Fintech using PR and Marketing

Maximizing Industry Awards To Enhance Your FinTech Public Relations Program

What Can Fintechs Learn from the Biggest Public Relations Scandals Of 2018?

PR Insight: If You Fail To Plan, You Plan To Fail

Why Social Media Should Be A Part Of Your Fintech Trade Show Strategy

Measuring the Effectiveness of Your FinTech Marketing Efforts

Meet Us in Your DMs: The Do's and Don'ts of Responding to Your Finserv’s Social Media Comments

Watch Interviews with Fintech Industry Experts at FinovateSpring 2019 for FinovateTV

ABCs of Fintech SEO:  The Intersection of PR and SEO

PR Insight: Leveraging Awards To Grow Your Business

Fintech Media Training 101: Three Tips to Nail Your Next Interview

PR Insight: 3 Lessons CUs Can Learn From Apple’s Credit Card Launch

“Transaction Alley” In The Spotlight at 2019 Technology Association of Georgia’s (TAG) FinTech South

Turning Posts into Profit: Creating a Social Media Strategy That Supports B2B Fintech Objectives

Encouraging Employee Buy-In To Support Social Media Promotion of Your Fintech Brand

Gated Content vs. Ungated Content: Which is Best for Fintech Marketing Campaigns?

PR Insight: How to Develop and Share Your Credit Union’s Best Stories with the Community

Benefits of a Fintech Specific PR Agency

Measuring Effectiveness of Your Fintech PR Programs

Scott Mills Reviews  Financial Services Industry Trends in the 2019 Bankers as Buyers Report

PR Insight: Working With Generation Z

How to Maximize Your Financial Public Relations Investment

Letter from the Publisher: 2019 Bankers as Buyers Report

Watch the Latest Interviews with Fintech Industry Experts at FinovateEurope for FinovateTV

Five Financial Services Marketing Campaigns We Love

PR Insight: Media Training Tips

5 Reasons Your Company Should Be Attending More Financial Industry Trade Shows in 2019

What Fintechs Can Learn from #FijiGirl

The Best PR Recoveries: Crisis Management Strategies Fintechs Can Learn From

PR Insight: Why Your Credit Union Should Run Regular Crisis Drills In 2019

How Content Marketing Helped Safe Systems Gain $6 Million in Revenue

10  Fun Facts About Georgia's Thriving Fintech Industry

Images that Speak: Using Visuals to Connect with Audiences

PR Insight: Making The Most Of Industry Trade Shows

Account Based Marketing vs. Inbound Marketing: “Either, Or” or a Tandem Approach?

In An Increasingly Digital World, Face-To-Face Media Tours Still Matter

Monumental Changes at MBA Annual 2018

PR Insight: 3 Twitter Tactics To Help Your Organization Connect with Key Audiences

BAI Beacon 2018 Lights the Path Forward for Bankers

Video Interview: Payrailz Discusses Payments at Money 20/20

Video Interview: Xtensifi Shares Insights on Trends at Money 20/20 2018

Video Interview: Entersekt CTO Talks Trends at Money 20/20

5 Steps to Surviving Public Scrutiny During a Crisis

HubSpot Inbound Marketing Conference Recap

PR Insight: Going the Distance With Your PR Program

FinovateFall 2018 Video Recap

FinovateFall 2018 Live Blog - Day 2

FinovateFall 2018 Live Blog - Day 1

What Do You Stand For: A Glimpse Into Modern Day CSR

Press Release Do’s and Don’ts

PR Insight: Pitching Articles to the Media

5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers

5 Ways FinTechs Can Benefit from Hosting a Podcast: Part 1

Going Viral: The Importance of Video in Today’s FinTech Market

Let WMA’s Trade Show Directory Be Your Guide

PR Insight: Who Do You Trust?

Company Newsroom Checklist

Navigating the Art of Award Submissions: How to Create a PR Win

Letter from the CEO: Keeping Up with the Invariably Changing Financial Industry

PR Insight: Don’t Lose Out on the “Lost” Generation

Technology Association of Georgia Hosts Inaugural Event: FinTech South

Finovate Spring 2018 - Video Recap

Finovate Spring 2018 - Day 2

Finovate Spring 2018 - Day 1

PR Insight: Top 3 Tips for Refreshing your Public Relations Plan

How to Combat a PR Nightmare? Develop A Thorough Crisis Communication Plan

What Businesses Should Take Away From Twitter’s Expanded Character Count

What’s the Most Important Part of a PR Campaign? Effectively Reporting its Value

PR Insight: New Kids on the Block

We’re Sorry: Two Important PR Lessons From KFC’s Chicken-gate

Facebook is changing: What this means for your company’s social media strategy

3 Reasons Why Fintech is Thriving in Atlanta

PR Insight: How Will You be Remembered by Your Peers in 2018?

What Will Bankers Purchase in 2018?

Maximize Your Time at Financial Trade Shows, Generate Value for Your Business

Measuring the Success of Your Organization’s PR New Year’s Resolutions

PR Insight: Make the Most of Your News Release

Letter from the Editor: 2018 Bankers as Buyers Report

Maximizing Your Website to Generate Quality Leads

Developing a Plan of Action for Times of Crisis

PR After a Data Breach – Keeping Your Reputation Intact

What We Can Learn From The Year of The Cybersecurity Breach

SourceMedia’s Small Business Banking Conference Show – No Shortage of Innovation

PR Insights: Creating Super Fans - Attracting, Engaging & Retaining Members

Money 20/20: The World's Largest Payments & Financial Services Event

Jack Henry Annual Conference 2017 – Fintech, AI and Cyber Security

PR Insights: Optimizing Your Credit Union’s PR Program Performance through Data and Analytics

#InBound17 – Celebrating the Helpful Side of Business at HubSpot’s Yearly Inbound Conference

“The One” Show You Can’t Miss: MBA Annual 2017 in Review

#InBound17 – Celebrating the Human, Helpful Side of Business

BAI Beacon 2017 Buzzes with Innovation in Atlanta

PR Insights: 3 Simple Ways Credit Unions Can Corner the Market on Millennials

Record Attendance at This Year’s Symitar Educational Conference, TechConnect

PR Insight: Connecting With Members: Simple Videos, Powerful Results

FinovateFall 2017 Live Blog - Day 2

FinovateFall 2017 Live Blog - Day 1

What to Expect at FinovateFall 2017

A Grand Celebration, a Footrace, and a Bit of Philanthropy as William Mills Agency Marks Its 40th Anniversary

Let the William Mills Agency’s 2017 Trade Show Directory Be Your Guide

Growing up in the Family Business: Celebrating William Mills’ 40th Anniversary

40 Years of William Mills Agency, the Family Reflects on the Milestone

PR Insight: PR Is a Marathon, Not a Sprint

When to Revamp Your Fintech Company’s SEO Strategy

How PR Can Provide Lift to Sales Teams

The State of Financial Services: Why Fintech is Hotter than Ever

PR Insight: You launched a new product – now what?

Public Relations Does Mean Something to Your Bottom Line

Some Fintech Podcasts To Add To Your List

Video: A richer format for storytelling to enhance your public relations strategy

Connect, Share and Like–Social Media Changed How Journalists and Companies Interact

PR Insight: Communication Across the Ages

Biggest PR Nightmares of 2017…. So Far

Modern SEO: Mobile, Social, Inbound

Unify your Marketing Activities For True ROI

PR Insight: Know Your Members' Media Consumption Preferences

FinovateSpring 2017 Live Blog - Day 2

FinovateSpring 2017 Live Blog - Day 1

MBA Tech 2017: Blockchain, APIs and Robots, Oh My!

Bankers as Buyers: High Tech, Mobile Devices & The Banking Industry

PR Insight: How to Strategically Position Your CUSO

3 Revolutionary Rules for Using Graphics to Enhance Your PR Efforts

Retail Banking 2017: Vision of Transformation with a focus on Chatbots and Servicing as New Way of Banking

How Fintech Organizations Can Better Leverage Social Media

Shedding Some Light on the Concept of Dark Social

MBA Servicing 2017: Addressing Bias and Technology Among Keys to Growth

PR Insight: Make This Year a Success

Is your 2017 trade show strategy set for the year?

How Retargeting Can Build Your FinTech Brand

Why Content Marketing?

Bankers as Buyers 2017 Message from William Mills Agency President, Scott Mills

PR Insight: Doing it Live!

#Inbound16 - Where Marketers Go To Glimpse The Future

How the New Digital Landscape Expanded Fintech Public Relations

Is Your Website Oscar Worthy or a B-Movie Dud? 6 Things Every Website Should Include to be Great

PR Insight: Proper Planning Prevents Poor PR

Twitter Chat: How to Handle a Social Media Crisis

Why we can expect fintech to grow in 2017

PR Insight: Tell Me What You Really Think

Digital Mortgage 2016 – A New Conference Centered Around the Digital Revolution

MBA Annual 2016 - Putting things in Perspective

Will Machines Rule FinTech? Money2020 Dives into AI and Blockchain’s Impact on FinTech

PR Insight: 5 Reasons to Use Infographics

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

PR Strategies

for Larger Enterprises vs. One Product Companies

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