We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Take Your Fintech Event Attendance to the Next Level in 2020

If you’ve already planned which fintech events you’ll attend in 2020, you’re ahead of the crowd. Trade shows and conferences, while sometimes costly, can easily pay for themselves with strategic planning. Below are a few ways to go the extra mile and make the most of your event attendance.  

If you aren’t sure which events you’re attending this year, be sure to get your copy of our 2020 Trade Show Directory. It showcases events by industry sector, including dates and locations.

Download the 2020 Trade Show Directory

Why Social Media Should Be A Part Of Your Fintech Trade Show Strategy

Maximizing participation in industry trade shows is a key component of any fintech PR program, but simply showing up and taking cards at the booth is not enough anymore. Conference managers, speakers, attendees and vendors are increasingly leveraging social media to promote their participation in trade shows – before, during and after the event. In fact, many conference goers (including your prospects) are using social media to set their schedules before they even leave home. Trade show participation often requires a significant investment in terms of time and money, so here are some recommendations on using social media to get the most out of your investment:

“Transaction Alley” In The Spotlight at 2019 Technology Association of Georgia’s (TAG) FinTech South

With more than 70 percent of all transactions going through Georgia fintech companies, it’s no surprise that the Technology Association of Georgia’s (TAG) annual FinTech South event continues to grow in size and influence, but seeing Georgia Governor Brian Kemp address more than 1500 attendees in the building that just recently hosted global, high profile events like the MLS Cup, NCAA Football National Championship and the Super Bowl illustrates just how far it’s come.

5 Reasons Your Company Should Be Attending More Financial Industry Trade Shows in 2019

For many of you, it may seem like your yearly calendar is already full, but it’s important to make space for personal and professional growth this year. Attending financial industry trade shows is not only a great way to make new connections and expand your expertise, but it can also be an important strategic step for your company. Here are five reasons we believe you should attend more financial industry trade shows in 2019, and be sure to download WMA’s 2019 Trade Show Directory when you’re ready to start planning.

Monumental Changes at MBA Annual 2018

The MBA Annual Convention and Expo is the largest gathering of real estate financial and mortgage professionals in the country with an estimated 4,400 participants this year. It’s fitting that such a monumental occasion was held in the nation’s capital and had a celebrity lineup including Kelly Clarkson, Magic Johnson, and Oscar winner Geena Davis (who is also founder and chair of Geena Davis Institute on Gender in Media). Despite the event’s star power, attendees had bigger topics on the mind—namely the current state of the mortgage industry.

BAI Beacon 2018 Lights the Path Forward for Bankers

More than 1,000 attendees recently gathered in Orlando, Florida with access to 120 speakers at 75 sessions over the course of three days to learn about the future of the retail banking industry. Of course, it would be impossible to catch all of the speakers in that amount of time, but that’s part of the beauty of BAI—attendees have the ability to customize their experience by choosing topics and sessions that most interest them and/or most impact their business, whether AI or digital transformation or compliance, everything in-between. In an industry characterized by constant change, one question seemed to underlie all of this year’s discussions—what’s next for banking?

Video Interview: Payrailz Discusses Payments at Money 20/20

Heather Sugg is on the scene at Money 20/20 in Las Vegas! The theme this year is Revolutionizing Payments. Heather will be talking to vendors and industry experts about the biggest themes and takeaways of the conference. 

Video Interview: Xtensifi Shares Insights on Trends at Money 20/20 2018

Heather Sugg is on the scene at Money 20/20 in Las Vegas! The theme this year is Revolutionizing Payments. Heather will be talking to vendors and industry experts about the biggest themes and takeaways of the conference. 

HubSpot Inbound Marketing Conference Recap

Recently William Mills Agency sent marketing director K.T. Mills-Grimes and marketing associate Sidney Holland to the HubSpot Inbound Marketing Conference in Boston. They learned what’s next for the platform and how the agency can take full advantage of its capabilities to provide fintech organizations with marketing programs that generate leads and provide measurable returns. If you weren’t able to make it to Boston, fear not—this blog gives all the key takeaways.

Let WMA’s Trade Show Directory Be Your Guide

It’s hard to believe that we are already more than halfway through the year. While many of the industry’s premier conferences have come and gone, there are still many more to look forward to for the rest of 2018. When planning which events and conferences to attend, many mistakenly refer to a “trade show season,” but if WMA’s Trade Show Directory tells you anything, it’s that there is no such thing as a single season for industry events.

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