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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Back By Popular Demand: 2023 Trade Show Directory

After a two-year hiatus of some shows and the introduction of virtual or hybrid models of others, we’re excited about the direction that events are headed in 2023.

Our take on VentureTech 2022, the credit union show focused on innovation and acceleration

At the beginning of November, I attended VentureTech22 in Frisco, Texas. The show aims to drive digital transformation and innovation in the credit union industry, giving fintechs a platform to present their technologies to an audience of credit unions, credit union service organizations (CUSOs), credit union leagues and league service corporations, as well as fintech investors.

INBOUND 2022: The Future of Marketing & Beyond

HubSpot’s INBOUND 2022 was back in person for the first time since the outbreak of the pandemic, and our marketing team was excited to travel to Boston for the conference. Joining approximately 10,000 other eager marketers in person (with an estimated 60,000 attending virtually) we experienced an electric atmosphere filled with continuous sessions, numerous HubSpot vendors and unlimited networking opportunities.

How to Optimize Trade Show Success with Proper Preparation

Fall not only brings a new school year, cooler temperatures and the emergence of college football rivalries, but also the start of conference season. This is the first time in several years people are feeling comfortable enough to travel and gather in person again, so this trade show season is already shaping up to be a busy one.

Winning Your Stanley Cup: The Strategic Approach to Awards and Recognition

During the NHL Playoffs, sports fans may hear a lot about the Stanley Cup – the trophy given to the winner in the best of seven series. Beyond a three-foot tall tower of metal, the widely recognized hockey trophy symbolizes the leadership, the competitive desire of the team and the long road it took to win such a distinguished prize.

Back and Better Than Ever: 2022 Financial Trade Show and Conference Directory

The uncertainty over the past two years has changed how the financial services industry approaches events. For many, it contributed to the realization of the vital role that industry conferences and trade shows play in the marketing and sales cycle, highlighting the need for in-person events to support lead generation efforts outside of inbound marketing strategies.

FinovateEurope: Tech to Succeed Today. Vision to Thrive Tomorrow.

This year's FinovateEurope showcased some of fintech's most cutting-edge solutions and minds to date. Overlooking London's financial district, Canary Wharf, we were blessed with two-days of great weather filled with ample networking opportunities and in-person connections. With over 70 expert speakers and 35 demoing companies, FinovateEurope painted a picture of the leading trends and technologies driving the industry.

CUNA GAC Recap

If your fintech or business deals with credit unions, the Credit Union National Association’s (CUNA) Governmental Affairs Conference (GAC) should be on your list. Over 4,000 attendees made the trip to Washington, D.C. and hundreds of exhibitors were ready to share their technology, form meaningful connections – and finally, collaborate in person.

VentureTech 21 – What CUs, Fintechs and investors need to know about the industry’s growing show

A few of weeks ago I attended VentureTech 21, advertised as a “fintech showcase for the entire credit union industry”. More than 200 people packed the room at Encore at Wynn Las Vegas to watch 14 fintechs give 15-minute demos, with the aim of securing funding from and/or partnerships with credit unions and CUSOs. The audience included representatives from 48 credit unions, 21 CUSOs, 17 credit union leagues and league service corporations, five venture capital firms and a few journalists. Some of the fintechs that demoed at the event were already operational and had a strong client portfolio, while others had just gone live or were about to in the coming months.

Does My Business Suit Still Fit? A Return to In-Person Industry Events and What It Means for Your Public Relations Strategy

Much has changed in the world of business over the past 18 months and perhaps no particular sector of American business has been impacted as much as conferences and special events. What once were mainstays upon which budgets were set and the annual corporate calendar revolved, the financial services industry – like most others – saw an almost exclusive shift to virtual hosting of conferences, user group meetings, association events, etc. And while conference committees have been pushed to be creative in finding ways to still host events in a virtual environment (Zoom break-out sessions, anyone?), the reality is that most attendees and sponsors found something lacking.

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