Blog

Fintechs are navigating one of the most crowded and fast‑moving markets today. With new entrants launching weekly and regulatory shifts reshaping the competitive landscape, visibility is no longer a marketing nice‑to‑have – it’s a business necessity.

In today’s fast-paced world motivated by instant gratification, long-term benefits are often overlooked in pursuit of short-term rewards. Marketing departments are under constant pressure to generate leads and immediately convert them into buyers, while PR teams are saddled with staying atop the latest market fads in hopes of creating the next trend to “go viral.”

Welcome to 2026, the year where artificial intelligence has become the unofficial ghostwriter of the internet. A study conducted by Ahrefs in April 2025 found that nearly 75% of new web content is at least partially generated by AI.   

In our annual predictions blog, WMA associates share their perspectives on fintech PR and marketing trends they expect will shape 2026, from emerging technologies to shifting media dynamics and changing audience expectations.

Before working in fintech communications, I was a relationship banker at one of the largest banks in the U.S. I spent my days perfecting how to talk with clients about their financial goals, answer tough questions, and earn their trust. 

Fintech is here full speed. Every day, new ideas, technologies, and companies are reshaping how we think about money and access financial services immediately, wherever you are. I’ve had the privilege of being a part of many conversations that dive deep into the nuances, exploring possibilities and new ways to use fintech to achieve a greater good for finance. However, something I’ve noticed is some of these gamechangers often struggle to tell their story in a way that sticks. You’ve seen it before:

Let’s face it: today’s business landscape is more crowded than ever. Getting your brand noticed and heard over the noise takes more than just one approach. So, how do you make your brand truly stand out? The answer can be simple: integrate your PR and marketing efforts. When PR and marketing work together, they don’t just complement each other – they make each other stronger.

As we begin a new year, the financial technology industry continues to evolve at a rapid pace, driven by technological advancements, shifting consumer expectations and a dynamic regulatory environment. Building on the trends of previous years, we anticipate a year of bold innovation and new opportunities for growth. Our team has compiled our predictions and projected trends for the future of fintech, PR and marketing in 2025.

Thanksgiving is just around the corner, making it a perfect time to reflect on the abundance of tools and opportunities that help us connect, engage, and grow. Among the many assets at our disposal, LinkedIn is quickly becoming a cornucopia of useful resources for B2B communications. The social platform gives PR professionals a variety of ways to build a client’s brand, engage targeted audiences, and create meaningful industry connections.

I've always been fascinated by the Olympics. While the incredible athletic feats are inspiring, the games are much more than that. The global event is a celebration of planning, fierce competition and storytelling. Every two years, we’re drawn into the personal stories of athletes, learning about their sacrifices, perseverance, and the support networks that helped them become the best in the world. It’s a marketer’s dream.