Owned media includes anything that is produced and housed on the company’s own channels, including its website, emails or social media platforms. Typically, this encompasses all content marketing activities. Owned media is not only crucial for SEO, it also helps position the company as a helpful resource. Companies have complete control over their owned media, enabling them to pivot quickly to create content about trending topics or emerging pain points.
Before diving into a content marketing program, it’s wise to lay the right foundation. Even if you’re crafting high-quality, relevant content, you’re unlikely to get very far without a well-maintained contact database, lead capturing technology, and robust reporting.
Read on to learn more about these three crucial elements and find out how you can get started with email, forms, analytics, chatbots and advertising – all for free!
Building relationships with prospects is crucial for B2B companies selling robust financial services solutions and social distancing is having an significant impact on the sales practices that most are used to. In response, financial technology companies are finding that there are a host of digital tools they can use to continue building relationships in the absence of in-person meetings.
Brand awareness and effective marketing are crucial elements of growth for every organization, including credit unions. But staying on top of the latest trends and strategies can be challenging, especially as consumer expectations and technologies evolve at lightning speeds.
Social media participation has evolved to become a necessary aspect of a successful fintech conference strategy. After all, why limit the impact of your attendance to fellow attendees when you can potentially reach exponentially more people online? While B2B companies have leveraged trade shows to increase visibility in their markets, generate leads, build relationships and establish themselves as leaders in their industry for many years, knowing exactly how to incorporate social media into the equation doesn’t always come naturally. Read on for 5 ways to leverage social media as part of your 2020 fintech conference strategy.
In today’s digital landscape, consumers want to be educated first before making a purchasing decision, and one of the best ways to share your company’s expertise and build credibility with your prospects is to have a strong blogging strategy. According to a recent Inbound Marketing Report, 81% of B2B companies use blogging as a content marketing tactic. However, there are a few important best practices companies overlook when developing content for their websites.
1. Not Choosing Relevant TopicsThere’s so much going on in the financial services industry today. From data breaches, to new technologies and changing regulations, there are many topics to choose from to engage your readers. But before choosing a direction and title for a blog post, it’s important to understand your audience and define your buyer personas.
Email remains one of the most effective marketing strategies B2B companies use to reach their target audiences. Assuming you’re following best practices for inbound marketing, your contact database is full of people who have already expressed interest in your product or services. Making the most of this opportunity requires a strategic approach. Below are five email marketing techniques financial services companies should keep in mind.
With social media setting a new standard for engagement and communication, credit unions are in a unique position to exceed member expectations and continue providing superior member service by utilizing social media tools, targeting specific audiences and varying content across their platforms.
Fostering member relationships shouldn’t end when members walk out the door or log off their mobile app. From checking Facebook updates to posting pictures on Instagram to perusing Tweets from their favorite celebrities, consumers are spending an average of two hours and 22 minutes on social networks every day, according to Digital Information World. This means that using social media to engage with your members can be key in continuing the conversation with them while also connecting with potential new members.
While some differences do exist, building brand awareness in B2B markets is still just as important it is for companies marketing to consumers. For fintechs looking to up their B2B brand, here are proven recommendations:
Cast a Wide Net
To build brand awareness for your fintech, it’s important to create a presence in multiple places and have a diverse library of content. This includes industry publications, multiple social media platforms, blogging and trade shows, just to name a few. However, you don’t need to expend resources everywhere. For example, the president of a billion-dollar bank is unlikely to be found on Snapchat, but he or she is likely spending time on LinkedIn. Focus efforts on a few key content types and platforms where you can succeed and reach the decision makers that matter most.
For years, marketers depended on broad reporting statistics for their fintech marketing campaigns. CMOs evaluated their print ads, billboards and commercials on cost per impression, readership, viewership, etc. It was difficult to measure the ROI of a print advertisement and directly connect closed sales to marketing campaigns. Today, fintech marketers are faced with a different problem, an overwhelming amount of data.