In any fintech marketing campaign, you’re probably using some form of content to attract leads, right? You’ve created exceptional content that your audience will enjoy and hopefully, act upon. Producing high quality content requires a lot of resources. You want to get maximum exposure, but you also need to get a measurable return on your investment
This often leads to the question: to gate or not to gate your content? To determine an answer, you must first understand what each of these terms means.