Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

The Power of Messaging is Vital During Economic Downturns

With economic uncertainty looming, it is more essential than ever for fintechs to employ continuous strategic communications with consumers. In every recession, marketers find themselves in unclear and difficult situations because no two downturns are exactly alike. However, understanding the marketing successes or failures of companies as they have navigated previous recessions helps to identify concerning patterns and trends.

Inside Marketing: Tips And Best Practices For Applying To Industry Awards

We all know the credit union philosophy is “people helping people.” Credit unions across the country and worldwide are committed to supporting their members and communities by doing whatever it takes to lend a helping hand. Many credit unions regularly and freely give praise and recognition by sharing a member shout-out or a community spotlight. Something they’re not always so quick to do? Brag on themselves.

You Cannot Do It All – Set Your Priorities

Creating a true work-life balance has always seemed like a mysterious goal that can never quite be achieved. Today’s working environment with hybrid teams brings unique challenges. Some employees are working remotely while others are onsite. Because of this, it is paramount that you take care of yourself while energizing others to do the same thing. Individuals who do this best are those who recognize they just cannot do and be everything.

Winning Your Stanley Cup: The Strategic Approach to Awards and Recognition

During the NHL Playoffs, sports fans may hear a lot about the Stanley Cup – the trophy given to the winner in the best of seven series. Beyond a three-foot tall tower of metal, the widely recognized hockey trophy symbolizes the leadership, the competitive desire of the team and the long road it took to win such a distinguished prize.

Knowing Your Audience: Crafting Your Words to Support Your Brand

Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” We often become so immersed in our day-to-day language that we don’t stop to consider someone else’s knowledge on the subject before attempting to explain something. 

Watch Now: FinovateSpring 2022 Video Interview Series

Our CEO, William Mills, attended this year's FinovateSpring in San Francisco and sat down with leading fintech and financial services innovators to examine the latest technological advancements in the industry. 

Watch the full interview series below.

Inside Marketing: Why Credit Unions Should Set Up Camp In The Metaverse

There is no better time than the present for credit unions to establish their presence in the virtual world and position themselves above the competition. As society continues to embrace all things digital, the metaverse has emerged as a promising digital avenue, providing a network that merges physical and virtual worlds and is intertwined with social connection.

FinovateSpring 2022: Interview with Kathy Strasser, IncredibleBank

At this year’s FinovateSpring in San Francisco, our CEO William Mills interviewed some of fintech’s top professionals to examine the latest technology and advancements in the industry. William sits down with Kathy Strasser, COO and CIO of IncredibleBank, to discuss her power panel on the importance of diversity in financial services, the bank’s shifting strategy and more.

Back and Better Than Ever: 2022 Financial Trade Show and Conference Directory

The uncertainty over the past two years has changed how the financial services industry approaches events. For many, it contributed to the realization of the vital role that industry conferences and trade shows play in the marketing and sales cycle, highlighting the need for in-person events to support lead generation efforts outside of inbound marketing strategies.

Read the Room: Why Emotional Intelligence Should Be a Top Priority in Your PR Strategy

Why do we communicate? To get our message across.

Communication plays a key role in effective public relations. Two-way communication between both parties is essential, and information must flow in its desired form between the organization and the public. With PR practitioners focused on what people think, feel and say about brands they interact with, we need to be consistent and authentic in our communications with our client's target audiences. One surefire way to improve communication skills is to strengthen your emotional intelligence.

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