Thanksgiving is just around the corner, making it a perfect time to reflect on the abundance of tools and opportunities that help us connect, engage, and grow. Among the many assets at our disposal, LinkedIn is quickly becoming a cornucopia of useful resources for B2B communications. The social platform gives PR professionals a variety of ways to build a client’s brand, engage targeted audiences, and create meaningful industry connections.
We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
As a PR professional —and a lifelong cat owner—I’ve started to notice surprising parallels between my career and my cats. On a surface level, it looks like public relations and cats are worlds apart, but they actually share some striking similarities. From managing crises to building relationships, cats have a lot to teach us about thriving in an unpredictable environment. Here are five ways PR pros can learn from cats when it comes to staying agile and effective.
Our CEO, William Mills, attended this year’s FinovateFall in New York City, where he interviewed top fintech and financial services innovators to explore the latest technological advancements in the industry.
Watch the full interview series below.
In today’s hyper-connected, information-saturated world, audiences crave authenticity, relevance and connection. Generic messages fail to stand out in this increasingly crowded environment. A powerful tool that is often overlooked is data-driven storytelling. Combining compelling narratives with proven sources of data not only cuts through the noise, but also increases credibility, provides clarity and informs an audience in a more inspiring and influential manner.
In today's digital era, podcasts have emerged as a powerful medium for storytelling, knowledge sharing, and building communities. With their rise in popularity, podcasts are no longer just a source of entertainment or education–they are now a key component to brand narratives and media strategies. For companies looking to enhance their PR efforts, working with podcasters offers a unique opportunity to reach niche audiences and build brand credibility in an increasingly crowded market.
Looking ahead, as summer transitions into fall, the trade show and conference season for fintechs and financial institutions will be a busy one. Whether it’s large events like Money 20/20, Finovate Fall, or more focused events like Lend360, the Auto Finance Summit or National Mortgage News’ Digital Mortgage conference, there are proven strategies that exhibitors and attendees can use to help ensure that they generate a good return on their trade show investment.
I've always been fascinated by the Olympics. While the incredible athletic feats are inspiring, the games are much more than that. The global event is a celebration of planning, fierce competition and storytelling. Every two years, we’re drawn into the personal stories of athletes, learning about their sacrifices, perseverance, and the support networks that helped them become the best in the world. It’s a marketer’s dream.
While technologies come and go, AI is making seismic waves, permeating every corner of the business world. No longer a futuristic concept but a present-day reality, AI is seamlessly integrating into various sectors with remarkable efficacy. As we continue to witness AI reshaping industries and the future itself, it’s important we do a deep dive into its profound implications for society and work.
Fintech companies face a formidable challenge: communication gaps that threaten to undermine their sales performance. These disconnects, often manifesting between departments, teams, and even with customers, can lead to misaligned strategies, missed opportunities, and a weakened competitive edge. Addressing these communication barriers is crucial for fintech firms striving to maintain their market position, enhance customer relations, and drive growth in an industry where precision and clarity are paramount.
Insights from the 2024 Bankers as Buyers Report: Preparing your Financial Institution for the Future
In a constantly evolving world and financial landscape, understanding today’s trends will guide future decision making and allow banks and credit unions to prepare their financial institution for the future.