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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Monumental Changes at MBA Annual 2018

The MBA Annual Convention and Expo is the largest gathering of real estate financial and mortgage professionals in the country with an estimated 4,400 participants this year. It’s fitting that such a monumental occasion was held in the nation’s capital and had a celebrity lineup including Kelly Clarkson, Magic Johnson, and Oscar winner Geena Davis (who is also founder and chair of Geena Davis Institute on Gender in Media). Despite the event’s star power, attendees had bigger topics on the mind—namely the current state of the mortgage industry.

PR Insight: 3 Twitter Tactics To Help Your Organization Connect with Key Audiences

Over the past several years, social media has become an effective tool for credit unions to connect with their members, colleagues and even technology partners. Twitter, in particular, has proven to be a dynamic channel for sharing messages and interacting with key audiences. 

BAI Beacon 2018 Lights the Path Forward for Bankers

More than 1,000 attendees recently gathered in Orlando, Florida with access to 120 speakers at 75 sessions over the course of three days to learn about the future of the retail banking industry. Of course, it would be impossible to catch all of the speakers in that amount of time, but that’s part of the beauty of BAI—attendees have the ability to customize their experience by choosing topics and sessions that most interest them and/or most impact their business, whether AI or digital transformation or compliance, everything in-between. In an industry characterized by constant change, one question seemed to underlie all of this year’s discussions—what’s next for banking?

Video Interview: Payrailz Discusses Payments at Money 20/20

Heather Sugg is on the scene at Money 20/20 in Las Vegas! The theme this year is Revolutionizing Payments. Heather will be talking to vendors and industry experts about the biggest themes and takeaways of the conference. 

Video Interview: Xtensifi Shares Insights on Trends at Money 20/20 2018

Heather Sugg is on the scene at Money 20/20 in Las Vegas! The theme this year is Revolutionizing Payments. Heather will be talking to vendors and industry experts about the biggest themes and takeaways of the conference. 

Video Interview: Entersekt CTO Talks Trends at Money 20/20

Heather Sugg is on the scene at Money 20/20 in Las Vegas! The theme this year is Revolutionizing Payments. Heather will be talking to vendors and industry experts about RegTech, Voice Tech, Big Data, and handling uncertainty in the industry. 

5 Steps to Surviving Public Scrutiny During a Crisis

 

When you think of today’s biggest brands, it is difficult to think of one that has not experienced a PR crisis. Remember Facebook’s data breach? What about the Wells Fargo account opening scandal? Or NBC and Matt Lauer? While these were all publicity nightmares, public backlash can stem from something as simple as a controversial communications strategy. For example, remember Kendall Jenner’s Pepsi commercial? Or Nike’s ad with Colin Kaepernick? Even IHOP’s temporary name change to “IHOB” resulted in some negative publicity.

HubSpot Inbound Marketing Conference Recap

Recently William Mills Agency sent marketing director K.T. Mills-Grimes and marketing associate Sidney Holland to the HubSpot Inbound Marketing Conference in Boston. They learned what’s next for the platform and how the agency can take full advantage of its capabilities to provide fintech organizations with marketing programs that generate leads and provide measurable returns. If you weren’t able to make it to Boston, fear not—this blog gives all the key takeaways.

PR Insight: Going the Distance With Your PR Program

Best practices for creating and executing a solid public relations plan.

As featured in this month's CUES PR Insights

Many times, when business is good and clients or members are happy, companies forget how important it is to maintain a consistent PR plan—and to trust the plan if it is working. In fact, some leaders are guilty of wanting to dismantle a perfectly solid media relations program for no other reason than it has been in place for a while. I want to encourage you to not do that. 

FinovateFall 2018 Live Blog - Day 2

07:27 pm

Congratulations to the winners of Best of Show at FinovateFall 2018! Banzai, Bond.AI, Bumped, Golden, and Meniga #Finovate




 

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