We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

The Best PR Recoveries of 2018: Crisis Management Strategies Fintechs Can Learn From

The New Year is upon us and as public relations professionals, it’s important we not only examine future trends, but also take a look at lessons from the past. In 2018 we saw a rich crop of PR crises pop up across a variety of industries, providing numerous examples to learn from.

In today’s environment, it’s really no longer a matter of if – but when – your organization will fall under fire. Crisis management is an especially valid concern for companies in the financial services industry that are trusted with extremely sensitive data. We’ve compiled a list of the top PR recoveries in 2018, each of which contains a valuable takeaway that can be applied to any business:

PR Insight: Why Your Credit Union Should Run Regular Crisis Drills In 2019

Emerging threats and a changing media landscape mean preparing for emergency response is more important than ever.

At any given moment, a crisis can occur, often without warning and leaving long-lasting effects that can impact an organization’s reputation. From handling data breaches and growing cybercrime to scandals proliferated through social media, crisis communication planning is critical for your credit union and an integral part of the overall public relations function. 

How Content Marketing Helped Safe Systems Gain $6 Million in Revenue

Our Client
Founded in 1993 and headquartered in Alpharetta, Georgia, Safe Systems is a leading provider of compliance-centric IT and security solutions exclusively to financial institutions. The company has become one of the leaders in the industry, managing hundreds of financial institutions representing more than $61 billion in combined assets, 1,100 locations and more than 20,000 network devices.

10  Fun Facts About Georgia's Thriving Fintech Industry

For many, when asked what they associate with Georgia, they’ll likely reference peaches, peanuts, Coca-Cola or the state’s rich musical heritage (Ray Charles, Allman Brothers, Otis Redding, R.E.M., among others), but few likely know that Georgia has emerged as a hub for technology -- specifically, financial technology (fintech). As 2018 draws to an end, we would like to celebrate Georgia’s influence on the fintech ecosystem by sharing some interesting facts about on the state’s impact on the industry through the years:

Images that Speak: Using Visuals to Connect with Audiences


The importance of visual content is clearly documented – from Twitter posts to magazine articles, the research all indicates that images encourage more views, more clicks and, most importantly, more engagement. Individuals’ eyes, whether consumers, business executives or even other communications professionals, are drawn to an image on a screen and will spend more time reading the text within an image than they will on text aloneThat’s not to say you should go out and start dumping text into your images needlessly, but it does make a good case for why infographics and even text-centric videos have seen such a rise to prominence over the previous five to ten years.  

PR Insight: Making The Most Of Industry Trade Shows

As we head into colder weather, we can expect shorter days and a multitude of industry trade shows. These trade shows and events can be valuable tools for educational opportunities, networking with industry peers or potential partners, and the chance to meet with editors, reporters and analysts. To make the most of every trade show, credit union professionals should determine their objectives for each event.

Account Based Marketing vs. Inbound Marketing: “Either, Or” or a Tandem Approach?

Account Based Marketing (ABM) isn’t a new concept, but it has been gaining more attention recently. In essence, ABM revises the traditional inbound marketing strategy by creating custom content and communications for targeted accounts as opposed to creating a wide variety of content for a broader audience. ABM advocates for starting with a list of target accounts and tailoring your content to those specific companies.

In An Increasingly Digital World, Face-To-Face Media Tours Still Matter

While platforms like GoToMeeting and Skype have proven their worth as effective communications tools for busy executives, there is still a quality of experience that a true, in-person meeting provides which digital means have not yet succeeded in matching. Whether finalizing a sale or securing that key round of funding, fintech executives know that closing that deal usually requires a face-to-face interaction.

Monumental Changes at MBA Annual 2018

The MBA Annual Convention and Expo is the largest gathering of real estate financial and mortgage professionals in the country with an estimated 4,400 participants this year. It’s fitting that such a monumental occasion was held in the nation’s capital and had a celebrity lineup including Kelly Clarkson, Magic Johnson, and Oscar winner Geena Davis (who is also founder and chair of Geena Davis Institute on Gender in Media). Despite the event’s star power, attendees had bigger topics on the mind—namely the current state of the mortgage industry.

PR Insight: 3 Twitter Tactics To Help Your Organization Connect with Key Audiences

Over the past several years, social media has become an effective tool for credit unions to connect with their members, colleagues and even technology partners. Twitter, in particular, has proven to be a dynamic channel for sharing messages and interacting with key audiences. 

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