Last month, I had the privilege of attending Bank Director’s Acquire or Be Acquired Conference in Phoenix, Arizona. In terms of the caliber of C-level bankers, it was easily one of the best events I’ve attended in years. With nearly 2,000 attendees, I estimate that over 1,200 were senior-level bankers and their board members, all actively engaged in the conversations. Throughout the event, I had the opportunity to attend insightful sessions led by industry experts and connect with over 100 bankers, fintech executives, consultants, and top-tier service providers.
We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
Exiting the holidays and entering a new year can only mean one thing: trade show season. It’s time to trade in your stocking stuffers for booth swag, dust off the business cards, and prepare for meeting with your peers. Attending industry events is an invaluable way to expand your relationships and generate new business opportunities, as well as gain knowledge on the emerging trends and technologies shaping financial technology. 2024 was packed with industry events, networking opportunities and trade shows, and this year will be no different. As you kick off your 2025 travel, it’s important to brush up on the top industry events and keep in mind how to maximize your investment.
As we begin a new year, the financial technology industry continues to evolve at a rapid pace, driven by technological advancements, shifting consumer expectations and a dynamic regulatory environment. Building on the trends of previous years, we anticipate a year of bold innovation and new opportunities for growth. Our team has compiled our predictions and projected trends for the future of fintech, PR and marketing in 2025.
If you haven’t already seen the agency’s Tradeshow Guide for 2025, you will notice that the majority of events tend to be Spring and Fall. However, one exception, and one of my favorite events of the year, is Bank Director's Acquire or Be Acquired Conference which is January 26-28, 2025 in Phoenix, Arizona. Entering its 31st year, this annual conference enables bank CEOs, board of directors and executive teams to gain a better understanding of the economy, explore opportunities for enhancing shareholder value, provide insight into how the competitive landscape is evolving and explore financial growth opportunities and strategic planning ideas that go beyond M&A.
The highly anticipated Wicked film is more than just a blockbuster adaptation of a Broadway classic—it’s a masterclass in thoughtful storytelling, an exploration of complex relationships, and a testament to the power of embracing individuality.
Thanksgiving is just around the corner, making it a perfect time to reflect on the abundance of tools and opportunities that help us connect, engage, and grow. Among the many assets at our disposal, LinkedIn is quickly becoming a cornucopia of useful resources for B2B communications. The social platform gives PR professionals a variety of ways to build a client’s brand, engage targeted audiences, and create meaningful industry connections.
As a PR professional —and a lifelong cat owner—I’ve started to notice surprising parallels between my career and my cats. On a surface level, it looks like public relations and cats are worlds apart, but they actually share some striking similarities. From managing crises to building relationships, cats have a lot to teach us about thriving in an unpredictable environment. Here are five ways PR pros can learn from cats when it comes to staying agile and effective.
Our CEO, William Mills, attended this year’s FinovateFall in New York City, where he interviewed top fintech and financial services innovators to explore the latest technological advancements in the industry.
Watch the full interview series below.
In today’s hyper-connected, information-saturated world, audiences crave authenticity, relevance and connection. Generic messages fail to stand out in this increasingly crowded environment. A powerful tool that is often overlooked is data-driven storytelling. Combining compelling narratives with proven sources of data not only cuts through the noise, but also increases credibility, provides clarity and informs an audience in a more inspiring and influential manner.
In today's digital era, podcasts have emerged as a powerful medium for storytelling, knowledge sharing, and building communities. With their rise in popularity, podcasts are no longer just a source of entertainment or education–they are now a key component to brand narratives and media strategies. For companies looking to enhance their PR efforts, working with podcasters offers a unique opportunity to reach niche audiences and build brand credibility in an increasingly crowded market.