Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Back and Better Than Ever: 2022 Financial Trade Show and Conference Directory

The uncertainty over the past two years has changed how the financial services industry approaches events. For many, it contributed to the realization of the vital role that industry conferences and trade shows play in the marketing and sales cycle, highlighting the need for in-person events to support lead generation efforts outside of inbound marketing strategies.

Read the Room: Why Emotional Intelligence Should Be a Top Priority in Your PR Strategy

Why do we communicate? To get our message across.

Communication plays a key role in effective public relations. Two-way communication between both parties is essential, and information must flow in its desired form between the organization and the public. With PR practitioners focused on what people think, feel and say about brands they interact with, we need to be consistent and authentic in our communications with our client's target audiences. One surefire way to improve communication skills is to strengthen your emotional intelligence.

Working with Influencers to Enhance Your Fintech PR Program

As the way consumers interact with brands continues to evolve, there has been a notable shift from traditional advertising to more influencer collaborations. As you scroll Facebook, Instagram or, most recently, TikTok, there is a consistent slew of influencers sharing their experiences with beauty, health and lifestyle brands to their followers.  

FinovateEurope: Tech to Succeed Today. Vision to Thrive Tomorrow.

This year's FinovateEurope showcased some of fintech's most cutting-edge solutions and minds to date. Overlooking London's financial district, Canary Wharf, we were blessed with two-days of great weather filled with ample networking opportunities and in-person connections. With over 70 expert speakers and 35 demoing companies, FinovateEurope painted a picture of the leading trends and technologies driving the industry.

Company Culture and Brand Reputation: Lessons from Better.com

If you’ve paid any attention to the news in the last couple months, then you’ve heard about Better.com. Not because of a great PR campaign or anything – unfortunately, it’s because of their toxic leadership and resulting company culture.

CUNA GAC Recap

If your fintech or business deals with credit unions, the Credit Union National Association’s (CUNA) Governmental Affairs Conference (GAC) should be on your list. Over 4,000 attendees made the trip to Washington, D.C. and hundreds of exhibitors were ready to share their technology, form meaningful connections – and finally, collaborate in person.

Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media.

The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects. No longer can marketing strategies be based simply on engaging and friendly in-branch promotions.

Remembering Bill Mills

It's been 45 years since my dad founded William Mills Agency, and 10 years since he passed from ALS.

William Mills, Jr., or more commonly known as Bill,  was the best father anyone could have. I had the opportunity to be his son, but also someone that worked for, and with, almost every single workday at the agency for more than 29 years. He was not only my father, but also my mentor, role model and great friend. 

The Wait is Over - Bankers as Buyers is Back: Part 2

The 19th annual Bankers as Buyers explores how the industry can build a more resilient tomorrow for financial institutions of all sizes. This includes acquiring top banking talent, ensuring seamless technology integrations to digitization initiatives, and better meeting customer and prospect needs. In the second edition of our two-part blog series, we outline the top trends we’re watching in banking this year.  

The Wait is Over - Bankers as Buyers is Back: Part 1

It can be tough to keep up with what's new in fintech, industry trends, and competitive insight in today's fast-paced and forward-thinking environment. From ever-evolving consumer preferences to the continued uncertainty of the global pandemic, the industry has undoubtedly been "through the ringer" as of late.  

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