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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Our take on VentureTech 2022, the credit union show focused on innovation and acceleration

At the beginning of November, I attended VentureTech22 in Frisco, Texas. The show aims to drive digital transformation and innovation in the credit union industry, giving fintechs a platform to present their technologies to an audience of credit unions, credit union service organizations (CUSOs), credit union leagues and league service corporations, as well as fintech investors.

Inside Marketing: 3 Things Credit Unions Can Learn From Lionel Messi

The 2022 World Cup is quickly approaching, and many soccer legends are participating in their final world cup games. One of them is Lionel Messi—a soccer (or football, for those not in the U.S.) professional that has inspired millions of soccer fans around the globe.

Take Your Time: How Patience Can Lead to Better Results

In a world geared for speed and increased efficiency, there is no shortage of productivity techniques and tools to help us save time and complete more tasks each day. However, despite access to infinite technologies and methods to conserve time (e.g., cars, email, virtual meetings, etc.), we do not have much control over how our time plays out. Having an extensive workload and a perceived lack of control can quickly lead to feeling burned out. Completing work in a timely manner is important but focusing our attention on a “quality over quantity” approach can help eliminate stress and improve work performance.

How Should Companies Communicate in a Difficult Market?

Although cultivating and fostering successful B2B relationships is an important goal for many fintech communicators, the process does not end there. We are seeing the phrase "cost of living" dominating the discussion around the current recession, bringing to light how it affects consumers daily. In times of pressure and rapid change, we as communication professionals must comprehend the difficulties, requirements, and motivations.

Doing Well By Doing Good

We’ve seen numerous references to the percentage of people living paycheck-to-paycheck. However, the most stunning recent research indicates that 23.7 percent of those making more than $250,000 in salary a year also consider themselves living paycheck-to-paycheck (Source: PYMNTS.com and LendingClub). There is a 50/50 chance that this group of people will know how to get or keep themselves out of financial debt.

When to hop on a trend (and when to stay in your lane)

The moments that have caused a huge splash in our culture in this decade include the COVID-19 lockdown, the retiring of sports greats, the summer and winter Olympics and the rise of BeReal and TikTok. These instances have led to the practice of trend-jacking, when your brand, led by savvy marketing and PR teams, rapidly creates content connecting to current news and trends. 

Watch Now: FinovateFall 2022 Client Interviews

Our CEO, William Mills, attended this year's FinovateFall in New York City and sat down with clients and leading fintech innovators to examine the latest technological advancements in the industry. 

Watch the full interviews below.

Inside Marketing: How Credit Unions Can Recession-Proof Digital Marketing Strategy

Although reports indicate that the U.S. produced 528,000 jobs in July, those paying attention to recent headlines are well aware that the economy is on the cusp of another recession. Inflation is at its highest peak in 40 years, and tightened rates from the Fed pose a threat as we look to 2023.

INBOUND 2022: The Future of Marketing & Beyond

HubSpot’s INBOUND 2022 was back in person for the first time since the outbreak of the pandemic, and our marketing team was excited to travel to Boston for the conference. Joining approximately 10,000 other eager marketers in person (with an estimated 60,000 attending virtually) we experienced an electric atmosphere filled with continuous sessions, numerous HubSpot vendors and unlimited networking opportunities.

How to Optimize Trade Show Success with Proper Preparation

Fall not only brings a new school year, cooler temperatures and the emergence of college football rivalries, but also the start of conference season. This is the first time in several years people are feeling comfortable enough to travel and gather in person again, so this trade show season is already shaping up to be a busy one.

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