Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Watch Now: FinovateFall 2022 Client Interviews

Our CEO, William Mills, attended this year's FinovateFall in New York City and sat down with clients and leading fintech innovators to examine the latest technological advancements in the industry. 

Watch the full interviews below.

Inside Marketing: How Credit Unions Can Recession-Proof Digital Marketing Strategy

Although reports indicate that the U.S. produced 528,000 jobs in July, those paying attention to recent headlines are well aware that the economy is on the cusp of another recession. Inflation is at its highest peak in 40 years, and tightened rates from the Fed pose a threat as we look to 2023.

INBOUND 2022: The Future of Marketing & Beyond

HubSpot’s INBOUND 2022 was back in person for the first time since the outbreak of the pandemic, and our marketing team was excited to travel to Boston for the conference. Joining approximately 10,000 other eager marketers in person (with an estimated 60,000 attending virtually) we experienced an electric atmosphere filled with continuous sessions, numerous HubSpot vendors and unlimited networking opportunities.

How to Optimize Trade Show Success with Proper Preparation

Fall not only brings a new school year, cooler temperatures and the emergence of college football rivalries, but also the start of conference season. This is the first time in several years people are feeling comfortable enough to travel and gather in person again, so this trade show season is already shaping up to be a busy one.

Chrissy, Wake Up: How to Keep Your PR Strategy from Falling Under A Curse

If you’re not one of the millions around the world who has been sucked into the “Stranger Things” phenomenon, the title reference may not make much sense to you. In short, the town of Hawkins, Indiana has fallen victim to Vecna, a humanoid monster with movable vines that protrude from his entire body and uses mental connections to control and attack teenagers of the town. While PR certainly isn’t that gruesome, there are quite a few things you can learn from this show to revamp your PR program.

The Power of Messaging is Vital During Economic Downturns

With economic uncertainty looming, it is more essential than ever for fintechs to employ continuous strategic communications with consumers. In every recession, marketers find themselves in unclear and difficult situations because no two downturns are exactly alike. However, understanding the marketing successes or failures of companies as they have navigated previous recessions helps to identify concerning patterns and trends.

Inside Marketing: Tips And Best Practices For Applying To Industry Awards

We all know the credit union philosophy is “people helping people.” Credit unions across the country and worldwide are committed to supporting their members and communities by doing whatever it takes to lend a helping hand. Many credit unions regularly and freely give praise and recognition by sharing a member shout-out or a community spotlight. Something they’re not always so quick to do? Brag on themselves.

You Cannot Do It All – Set Your Priorities

Creating a true work-life balance has always seemed like a mysterious goal that can never quite be achieved. Today’s working environment with hybrid teams brings unique challenges. Some employees are working remotely while others are onsite. Because of this, it is paramount that you take care of yourself while energizing others to do the same thing. Individuals who do this best are those who recognize they just cannot do and be everything.

Winning Your Stanley Cup: The Strategic Approach to Awards and Recognition

During the NHL Playoffs, sports fans may hear a lot about the Stanley Cup – the trophy given to the winner in the best of seven series. Beyond a three-foot tall tower of metal, the widely recognized hockey trophy symbolizes the leadership, the competitive desire of the team and the long road it took to win such a distinguished prize.

Knowing Your Audience: Crafting Your Words to Support Your Brand

Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” We often become so immersed in our day-to-day language that we don’t stop to consider someone else’s knowledge on the subject before attempting to explain something. 

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