We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Navigating the Future of Fintech: Your 2024 Trade Show Directory

As the fintech industry continues to evolve, staying informed and connected is crucial. Released in anticipation of the upcoming year, our 2024 Financial Technology Trade Show Directory is a trusted source offering insights and information you need to navigate – and make the most of – the industry’s conferences next year.

Are Your 2024 PR Plans as Shiny as A Red Ryder BB Gun?

Are your 2024 PR strategies as polished as a Red Ryder BB Gun? With Christmas and the year-end on the horizon, it's a time for reflection on the past and anticipation for the future. Companies are diligently shaping plans for 2024 across various domains such as product development, investments, technology, and notably, marketing and PR initiatives. 

Connecting the Fintech Ecosystem: Thoughts from Jack Henry Connect

Jack Henry Connect was bigger than ever this year. About 2,750 bankers (representing 880 banks and credit unions) joined 250 fintechs in Indianapolis to collaborate and exchange ideas.

Inside Marketing: Celebrating the 75th ICU Day

In a world seemingly dominated by commercial banks and other financial behemoths, credit unions stand as a unique and enduring pillar of financial stability and community empowerment. This year marks the 75th anniversary of International Credit Union Day, recognizing the history of the credit union movement and reflecting on its achievements and the shared member experience. Born from the need for economic solidarity and access to financial services, credit unions serve as a testament to the resilience of cooperative financial institutions.

Watch Now: FinovateFall 2023 Video Interview Series

Our CEO, William Mills, attended this year's FinovateFall in New York and sat down with leading fintech and financial services innovators to examine the latest technological advancements in the industry. 

To watch the full interview series below, create a free Streamly account. Streamly is a new way to watch business videos, delivered by experts and tailored to your needs and interests. This platform offers access to a diverse range of on-demand events from industry-leading conference brands.

What PR Pros Can Learn from Halloween

Every year, as the days grow shorter, cold winds blow in from the north, and the barrier between our world and the world of ghosts and ghouls becomes thin, people don masks and disguises to evade the malevolent spirits that emerge to haunt the realms of the living. That’s how the old story goes anyways. Even if it isn’t actually true, its legacy endures, as people still love dressing up for Halloween. For most people, it’s the one chance a year to dress up in costume and assume a persona different from their own.

FinovateFall 2023: A Glimpse into the Future of Fintech

Earlier this month, we had the opportunity to travel to New York City to attend FinovateFall2023. Alongside 2,000+ attendees, 1,000+ financial institutions and 70 emerging technologies coming from both startups and established firms.

INBOUND 2023: The Age of Intelligence

Our marketing team recently attended HubSpot’s annual INBOUND conference in Boston, Mass. with over 11,000 business, marketing, and sales professionals to network and learn from HubSpot leaders and top industry experts. “INBOUND takes the best of our work – the culture, the innovation, the creativity – and propels it forward for the collective good,” said Yamini Rangan, HubSpot CEO. “It’s where careers take off, businesses begin to scale, and community changes us for the better."

Come on, Barbie, Let’s Go Save The Economy!

In the ever-evolving landscape of strategic communications, one powerful trend has emerged for businesses seeking to connect with their target audience: women-centered marketing. The interplay of targeted communications and authentic engagement has proven to be a transformative force, not only in propelling brands to the forefront but also in bolstering local economies. Given the overwhelming popularity of Beyoncé's Renaissance tour, Greta Gerwig’s Barbie movie, and Taylor Swift's Eras Tour, it has become evident that women-centered marketing is not just a strategy, it's an economic catalyst.

Back to School Means Back to Fall Conference Season

Class is back in session! Once again, school buses are lining the streets, and store shelves are packed with notebooks and pencils, but this season is much more than just back-to-school time.

It's also conference season, when dozens of tradeshows and industry events pop up around the world, attracting vendors and media from all over. Although conference life may just be part of the gig for some, for many, it's a chance to get out of the office, network, and gain fresh insight. The question is, though: how can you best prepare and make the most of it?

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