We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Inside Marketing: 4 Social Media Channels To Better Engage With Gen Zers And Millennials

Consistently sharing the right content on the right platform will boost credit unions’ education and membership efforts.

Credit unions have lost a lot of ground with Gen Z and millennials. Why? Mainly because the majority of young adults are not familiar with credit unions. According to a survey of more than 500 college students done by Zogo, 76% of respondents did not know what a credit union was. Those that do know are likely to believe that credit unions are less accessible and more complicated to sign up for than banks.

Become One of the Three Percent

Earlier this year, media database company Propel conducted a survey that found reporters only respond to 3.27% of the pitches they receive. Even more, the report found that journalists only open about 29% of the pitches they receive each day. That means the average PR campaign will need to send 31 pitches to get a response from one of them.

Inside Marketing: Are Neobanks Stealing Credit Unions’ Thunder?

Increased and high-quality competition on the digital banking front is now targeting specialized consumer bases. 

For decades, credit unions have set themselves apart from their bank competitors through focusing on superior levels of service to their membership, driven in large part by hyper-specialization in serving a particular professional, demographic or geographic membership base. Increasingly, however, banks—and so-called “neobanks,” in particular—have begun to shift their strategy to incorporate more of the credit union playbook into their own marketing and growth initiatives.

The Most Talked About Generation and How They Add Value in PR

Millennials have a bad reputation. With all the negative articles and stereotypes floating around, we are oftentimes judged prematurely based on age and misunderstood as lazy and entitled. But what the world must soon realize is that we are quickly becoming new faces of company management, and more millennials, like Mark Zuckerberg, are running startups and highly influential companies. Millennials will soon run the world.

Here are a few ways that millennials can significantly contribute to a communication program, and make any company a more well-rounded, diverse workplace.

Accelerated: Teslar and Bank of Zachary

We're back with a new episode  of Accelerated, a podcast series that gives a behind-the-scenes look at how fintech-banking deals are made and why they’re important.

Accelerated: Behind the Scenes of Bank and Fintech Partnerships

We're back with the next installment of Accelerated, a new series that gives a behind-the-scenes look at how fintech-banking deals are made and why they’re important.

WMA & The Venture Center's New Podcast: Accelerated

William Mills Agency and The Venture Center have partnered together to launch a new podcast series called Accelerated. Throughout the series, industry experts will share a behind-the-scenes look at how fintech-banking deals are made, and why they’re important.

MBA Annual: Though Virtual, Still the Most Inspiring Conference in my Two Decades in the Industry

Without a doubt, 2020 has been a historic year, and that applies to industry conferences as well. We made adjustments from walking trade show floors and shaking hands with old and new friends to making sure our camera angles are just right with the perfect lighting.

Eight Ways to Get the Most Out of Your PR Program

We can agree that a well-executed public relations program is essential to reputation management, building brand awareness and nurturing leads. But, as good as your PR team may be, they can’t be successful alone. As plans form for 2021, companies are asking what they can do better or how they might approach their program differently.

How Sales and Marketing Can Work Together to Create B2B Content for Fintechs

One of the most common roadblocks we face as B2B marketers is lack of alignment between sales and marketing. For fintechs to create a well-rounded content marketing program that truly supports company goals, the two disciplines must work together. Read on to find out how your sales and marketing teams can collaborate to create B2B content that drives meaningful results for your fintech.

PR Strategies

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