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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: Using Social Media To Connect With Members & Reach New Ones

What is your credit union’s social media strategy and how will you manage it?

With social media setting a new standard for engagement and communication, credit unions are in a unique position to exceed member expectations and continue providing superior member service by utilizing social media tools, targeting specific audiences and varying content across their platforms. 

Fostering member relationships shouldn’t end when members walk out the door or log off their mobile app. From checking Facebook updates to posting pictures on Instagram to perusing Tweets from their favorite celebrities, consumers are spending an average of two hours and 22 minutes on social networks every day, according to Digital Information World. This means that using social media to engage with your members can be key in continuing the conversation with them while also connecting with potential new members.

Building Brand Awareness for a B2B Fintech using PR and Marketing

While some differences do exist, building brand awareness in B2B markets is still just as important it is for companies marketing to consumers. For fintechs looking to up their B2B brand, here are proven recommendations:

Cast a Wide Net
To build brand awareness for your fintech, it’s important to create a presence in multiple places and have a diverse library of content. This includes industry publications, multiple social media platforms, blogging and trade shows, just to name a few. However, you don’t need to expend resources everywhere. For example, the president of a billion-dollar bank is unlikely to be found on Snapchat, but he or she is likely spending time on LinkedIn. Focus efforts on a few key content types and platforms where you can succeed and reach the decision makers that matter most.

Maximizing Industry Awards To Enhance Your FinTech Public Relations Program

Most fintech public relations programs feature the proven components: press releases, social media campaigns, contributed articles, trade shows, etc. However, fintechs that fail to also include relevant award opportunities may be missing a significant piece of the puzzle. Awards are not only a great way to increase awareness, but also to provide a valuable piece of third-party validation that can be beneficial in nurturing leads and boosting sales.

In financial services, it’s important to note that not all awards are created equal, so your fintech should identify ones that deliver the most potential impact by highlighting the value proposition of your technology as well as your successful financial institution partnerships. It’s also important to pay careful attention to which organization is actually sponsoring an award. Those hosted by respected, well-known organizations and associations in the industry will tend to deliver the most impact.

What Can Fintechs Learn from the Biggest Public Relations Scandals Of 2018?

Every organization, even the largest of companies, is subject to making public relations mistakes when responding to a crisis. As many have learned the hard way however, the most important factor is often how you respond. Ensuring your fintech’s public relations strategy includes a comprehensive crisis communications plan can help prevent a small mistake from turning into a much larger disaster that can erode customer trust. The latest white paper from William Mills Agency, Top 10 PR Nightmares of 2018, reviews PR mistakes made by some of the biggest companies in the world. Just one example that is highlighted is Lockheed Martin’s failed Twitter campaign.

PR Insight: If You Fail To Plan, You Plan To Fail

3 steps for preparing communication during a crisis

Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” While he probably wasn’t referring to a public relations crisis, this mentality can surely be applied to PR. Planning can make the difference between quickly stomping out a fire or going up in flames.

You can never hope to predict every PR blunder—wouldn’t crises be easier if you could?—but there are a few things credit unions can do to make the inevitable less damaging and less stressful.

Why Social Media Should Be A Part Of Your Fintech Trade Show Strategy

Maximizing participation in industry trade shows is a key component of any fintech PR program, but simply showing up and taking cards at the booth is not enough anymore. Conference managers, speakers, attendees and vendors are increasingly leveraging social media to promote their participation in trade shows – before, during and after the event. In fact, many conference goers (including your prospects) are using social media to set their schedules before they even leave home. Trade show participation often requires a significant investment in terms of time and money, so here are some recommendations on using social media to get the most out of your investment:

Measuring the Effectiveness of Your FinTech Marketing Efforts

For years, marketers depended on broad reporting statistics for their fintech marketing campaigns. CMOs evaluated their print ads, billboards and commercials on cost per impression, readership, viewership, etc. It was difficult to measure the ROI of a print advertisement and directly connect closed sales to marketing campaigns. Today, fintech marketers are faced with a different problem, an overwhelming amount of data.

Meet Us in Your DMs: The Do's and Don'ts of Responding to Your Finserv’s Social Media Comments

Since the beginning of social media there have been a wide range of uses. Whether you’re sharing a picture of your breakfast or opining on this season’s The Bachelorette, social media has created an equal playing ground for reaching out to just about anyone.

For banks and credit unions, social media represents an important channel for direct interactions with your institution’s customers – but within a public forum. Because of its nature, social media has introduced its own set of rules in terms of effective communications. Responding quickly and appropriately can often turn a negative into a positive, while not responding at all can sometimes turn a small issue into a much larger one. Here are a few “do’s and don’ts” to responding to social media comments and what we can learn from real-life examples:

Watch Interviews with Fintech Industry Experts at FinovateSpring 2019 for FinovateTV

Folks, I have been pleased to see that in the last few years, Finovate has grown to boast one of the largest international presences of any fintech event.  At FinovateSpring 2019 last month, there was an unprecedented emphasis on small business, artificial intelligence and mortgage solutions.  While at the show, I had the opportunity to interview Karen Gordon Mills, Senior Fellow at Harvard Business School and former Administrator of the U.S. Small Business Administration; Ronak Pakzad, founder of GoodWealth; Steven Ramirez, CEO of Beyond the Arc;and Rick Winslow, Chief Experience Officer of Kabbage

ABCs of Fintech SEO:  The Intersection of PR and SEO

While on tour in 1995, the manager of the rock band Jefferson Starship was trying to show a club promoter the band’s new, hip website, but he could not remember the URL, so instead searched “Jefferson Starship.” The manager became infuriated when the band’s website did not appear on the first page of results, nor the second or third, but rather towards the bottom of the fourth page of search results. Furious, the manager placed a call in the wee hours of the morning to the website design firm and demanded the band’s website be displayed on the first page of results. No one really knows for sure, but most agree this was the beginning of what we now know as search engine optimization or SEO.

PR Strategies

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