In this podcast, William Mills Agency's Charlyne McWilliams interviews Richard Crone and Heidi Liebenguth from Crone Consulting, LLC. They discuss key insights from their article in the 2016 Bankers as Buyers Report titled, "The Payoff of Bank-Branded Mobile Wallets With Tender Reciprocity." For the full transcript of the interview, see

Each year William Mills Agency invests considerable time and resources to research and better understand the trends occurring within the financial industry.  From what we discovered, it seems that more investment is flowing into financial and payment technology solutions than in years past, especially when it comes to technology around