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LinkedIn has become the go-to platform for professionals to connect, share insights, and build credibility. In fact, more than half of PR professionals (56%) consider LinkedIn their most valuable social platform in 2025, underscoring its importance for brand visibility.
In today's digital era, podcasts have emerged as a powerful medium for storytelling, knowledge sharing, and building communities. With their rise in popularity, podcasts are no longer just a source of entertainment or education–they are now a key component to brand narratives and media strategies. For companies looking to enhance their PR efforts, working with podcasters offers a unique opportunity to reach niche audiences and build brand credibility in an increasingly crowded market.