Who is William Mills Agency?

William Mills Agency (WMA) is North America’s largest independent public relations and marketing firm dedicated exclusively to financial services, fintech, and related industries. Founded in 1977, we specialize in helping clients build brand awareness, generate leads, and grow their business.

What industries do we serve?

We focus on the financial services sector, including fintech, banking, credit unions, payments, mortgage, insurance, retail, associations, and startups.

What makes WMA stand out from other agencies?

  • Industry Focus: We only serve financial services and fintech companies and organizations, which means we deeply understand this complex and highly regulated industry.

  • Experience: We bring unmatched knowledge of the sector’s media, analysts, and influencers.

  • Tailored Approach: We customize strategies and programs to fit each client’s unique business goals and market position.

What is WMA’s approach to client service?

We act as an extension of your team, working closely to develop and implement communications that drive measurable business outcomes. We believe in transparency, collaboration, and delivering value at every stage.

Why is PR crucial for fintech companies?

In the fintech industry, trust and visibility are paramount. Effective public relations build brand awareness, establish credibility, and position your company as a thought leader. Our PR strategies ensure your message reaches the right audience through media relations, expert articles, opinion pieces, and strategic communications.

How does WMA align its content marketing with overall business objectives?

We understand that your customers are online and actively searching for solutions. Our content marketing programs create compelling content that attracts prospects to your company's website, enhancing lead generation and engagement.

How does WMA stay ahead in the fintech and financial services space?

We continuously track industry trends, regulatory changes, and media shifts to keep clients ahead of the curve. Our team regularly participates in and hosts industry events, webinars, and thought leadership initiatives.

How can I learn more or get in touch with WMA?

Visit our Contact page or email us directly at william@williammills.com to schedule a discussion or ask any questions.