As credit union leaders reflect on the past year and look toward the new year, growing deposits will continue to be a priority. Deposits are the lifeblood of any financial institution, and emphasizing deposits in 2024 is key to long-term growth and stability.

There is an opportunity for credit unions, as community-driven entities striving to serve their members, to further deepen their local ties and community relationships while growing deposits and serving a market previously underserved or untapped: small businesses.

This blog was a guest post for CUManagement powered by CUES. Read the full post here.