Enhance Your Reputation
We build your brand awareness and credibility through effective communications programs and counsel. Your company needs experienced financial industry public relations professionals with a proven track record of success.
Intelligent Information Integration (I3)
The I3 Process
To build these successful relationships, William Mills Agency takes a different approach to strategic planning. Our Intelligent Information Integration (I3) process identifies and leverages each client’s unique objectives, news, value proposition and target media and combines your PR goals and content with the specific needs of the media.
This approach not only promotes success in the short-term, but builds strong and lasting relationships with media, influencers and their audiences that can pay off for months and years to come.
We know the editors and reporters covering your industry because we’ve been in the financial industry since 1977. Your individualized I3 plan provides a solid roadmap to winning the attention, reputation and press coverage your company deserves.
STRATEGY
CONTENT
VALUE
TARGET MEDIA
OPPORTUNITIES
VALUE
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STRATEGY
Your Strategic Objectives
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CONTENT
Your unique news, content and expertise
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VALUE
Your most persuasive value proposition
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TARGET MEDIA
The target media most read by your customers and prospects
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OPPORTUNITIES
Media opportunities that help your prospects understand why they should choose you
When you engage our agency, you hire more than a century of financial public relations experience from seasoned professionals who have continually worked in your industry and understand your target publications. Editors trust our agency to bring them honest and balanced information. We make your story stand out and get the press coverage you need, because we know what the media is looking for and have delivered it for 38 years. Our connections are your connections. Many companies consider William Mills Agency as a form of “brand insurance,” because they know we will ensure that our clients’ brands are consistently, properly and accurately represented within the marketplace.