Enhance Your Reputation
We build your brand awareness and credibility through effective communications programs and counsel. Your company needs experienced financial industry public relations professionals with a proven track record of success.
Intelligent Information Integration (I3)
The I3 Process
Successful public relations is a process that is forged in strategic planning and disciplined execution. William Mills Agency’s Intelligent Information Integration (I3) process, is a time-proven approach that identifies and leverages your objectives, unique news, value proposition and target media.
Intelligent information integration clearly defines and combines your PR news and content with the specific needs of the media. We know the editors and reporters covering your industry. Your PR Action Plan provides a solid “roadmap” to winning the attention and press coverage your company deserves.
STRATEGY
CONTENT
VALUE
TARGET MEDIA
OPPORTUNITIES
VALUE
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STRATEGY
Your Strategic Objectives
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CONTENT
Your unique news, content and expertise
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VALUE
Your most persuasive value proposition
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TARGET MEDIA
The target media most read by your customers and prospects
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OPPORTUNITIES
Media opportunities that help your prospects understand why they should choose you
When you engage our agency, you hire more than a century of financial public relations experience from seasoned professionals who have continually worked in your industry and understand your target publications. Editors trust our agency to bring them honest and balanced information. We make your story stand out and get the press coverage you need, because we know what the media is looking for and have delivered it for 38 years. Our connections are your connections. Many companies consider William Mills Agency as a form of “brand insurance,” because they know we will ensure that our clients’ brands are consistently, properly and accurately represented within the marketplace.
