Unlike 2012’s theme of surviving rather than thriving, early indicators suggest 2013 as a period of growth for the global financial services market.
As we enter a new year, Kathy Burger, editorial director of both Bank Systems & Technology and Insurance & Technology, leading sources for news and analysis for the financial services technology industry, shared with us her thoughts on financial industry trends and predictions for 2013.
Step Four: Properly Use PR Communications to Reach Target Audiences
The fourth way to enhance a public relations program is to use every communication properly to achieve maximum impact.
Each communication should be geared toward one or more of the target audiences and include relevant message points and SEO terms. Carefully scheduling and coordinating each communication effort increases the strategic impact of your public relations program.
One of the most effective ways for a company to build its reputation, increase awareness and strengthen relationships with existing customers is to execute a public relations program built on a solid plan. Many companies value PR but end up with a series of disconnected communications with minimal results. By taking a little time to concentrate on your PR plan, you can better synchronize your communications and accomplish your goals.
William Mills Agency is pleased that our friend Art Gillis has written a guest blog for us—the 17 rules financial institutions should know. Art Gillis is the owner of CBSI and is an independent consultant serving the bank technology industry. Art has served the industry since 1974.
Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month.
If you look at the “Top 100 Credit Unions in the United States” (by total members), you’ll notice a great deal
You would not take your family on a camping trip to the Rocky Mountains without thoroughly researching the trip – everything from flights, camping equipment, tents, cooking tools, sleeping gear, etc., and most importantly – your itinerary. Just the same, you should not begin any PR campaign in the financial industry without an action plan.
William Mills Agency has long been a supporter of PR education in our university system. William Mills III, CEO of William Mills Agency, continues to support Florida State University (FSU) and is meeting today in Tallahassee with the College of Communication and Information (CCI) Advisory Board in his role on the Executive Committee. In the last month, we also hosted 10 students from Auburn University’s Public Relations Student Society of America, a booth at University of Georgia’s career fair and four Kennesaw University PR students who stopped by to shadow our account teams.
David Jones, Senior Account Agent for William Mills Agency provides his live commentary at MBA's 99th Annual Convention and Expo.
By Scott Mills, APRPresident of William Mills Agency
According to BAI, attendance was around 1,700, which is in line with last year and well ahead of their attendance lows from a few years ago.
The programming seemed better than last year, and break out sessions were crowded. In my opinion, Sir Richard Branson and Guy Kawasaki were also far more appropriate for the event than last year’s big gun.
American Banker and Bank Technology News, SourceMedia’s leading publications for banking and financial services professionals, and IDC Financial Insights, a leading provider of independent research and advisory services focusing on the business, technology and operational issues in financial services, released the ninth annual FinTech 100 rankings of the top global technology providers to the financial services industry.
Sharing Financial Industry Knowledge with You
William Mills Agency is taking on more than just a new look; we also made big changes in our social media outreach this year. In August, we started an aggressive campaign to further increase our communication platforms with you.
Tips for recent graduates and others new to the profession
By Hayley Thrift
Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month.
Throughout my final semester of college, I was asked the same question more than 10 times each week, “What are your plans after
William Mills Agency provides PR services and is recognized as a sponsor for FinTech 100 Rankings. Companies going to BAI Retail Delivery Conference may be interested in the following event:
Vipin Gupta, KeyCorp CIO, to Address Financial Industry’s Largest Technology Vendors at BAI Retail Delivery Conference
Gupta to discuss technology priorities and advice on successful vendor partnerships
Janet Hewitt is editor-in-chief of Mortgage Banking magazine, one of the industry’s go-to sources for news, analysis and housing indices. Hewitt talked to us about her thoughts and expectations for the Mortgage Bankers Association’s 99th Annual Convention and Expo in Chicago, Oct. 21- 24.
Letter from the CEO, William Mills III
Welcome, everyone to our new website and blog page. We want you to know, that while our values and hard work ethic will always remain a part of our legacy, the agency continues to evolve, adapt and enhance the services we provide not only for our clients, but also for our friends in the financial media and others we serve. Change is a constant in every organization. For 35 years, William Mills Agency has been a trusted provider of public relations, marketing and creative services for companies around the globe
09.14
IDology – John Dancu (CEO) and Chris. Sell to FI’s. I think I sat
William Mills, CEO, William Mills Agency
10.32
I’m here at the conference and it’s looking bigger and better than ever. Due to technical difficulties I was unable to post this morning’s demos but plan to have most other events reported live.
10:30am BREAK from first demos
I ran into Rod Witmond from Atlanta-based Cardlytics (Full disclosure, William Mills Agency represents the company). If you are not familiar with Cardlytics they are doing great work for a number of financial institutions large and small. If you are at Finovate and would like to meet Rod feel free to send me an email at william@williammills.com.
The next group of sessions are getting ready to start.
by David Jones
11.17
MBA Risk Management forum underway. @corelogicinc,@DocuTech and @genpactservices talking mitigating repurchase risk.
11.22
The key to avoiding repurchase? Strong data, automation, documentation, business rules process. #MBA_RMQA
11.27
More than 500 attendees roaming the halls of MBA Risk Management and Quality Assurance Forum today. #MBA_RMQA
11.28
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This year’s FinovateFall 2012 on September 12th and 13th is a two-day showcase in New York City that will feature new innovations in financial and banking technology. It has become one of the best showcases of banking and payments innovation in the U.S.
What you will see:
The forum of Finovate is
By Jerry Goldstein
Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month.
As times have changed, so too has your credit union. You may have changed your charter to broaden membership. You have undoubtedly expanded the way in which you communicate with your members, including
Taking the Mystery Out of Social Media
Speech by Jerry Goldstein, vice president of William Mills Agency
Given at Lenders One Summer Conference
More people use the Internet to search for information than ever before
Breaking down the different approaches to public relations
It’s about to be budget season. You recognize the value in public relations, such as increased brand recognition and market share. You know that a well-executed strategy requires an experienced PR professional. The question then becomes,
“Should we hire an agency? Or should we do PR in-house?”
Credit Union: Challenges and Opportunities
William Mills Agency is proud of the relationships we have maintained with the financial trade media. Beyond providing us with editorial insight, our media friends are additional resources to the issues and trends resonating among various industry professionals on the tradeshow circuit each year.
Frank
Speech by William Mills, CEO of William Mills Agency
Given at the 18th Annual Leadership Conference for Community Bankers Association of Alabama
1. Find and articulate your vision
Last Friday afternoon, William Mills Agency team members, Scott Mills, Jerry Goldstein, Blair Logan and Kelly Williams
listened to TAG FinTech’s Panel on the Big Data Value Equation.
William Mills Agency was a proud co-sponsor of the event and was pleased that 135 people attended. The panel included:
Re-purposing your Public Relations content will go a long way in maximizing coverage in your industry.
Here’s how:
1) Promptly post your press releases and articles on your website.
By Stephen Sprayberry
Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month.
As always, trends come and go, and as each of these articles is published, the world is being flooded with new information and trends that can be applied to the PR techniques credit
Fixing risk management at banks more complicated than fixing regulation
Correcting the risk management practices at banks is far more complex than correcting the financial regulatory structure, Larry Cordell, vice president of the Risk Assessment, Data Analysis and Research (RADAR) unit at the Federal Reserve of Philadelphia said at the
By Chuck Meyers
Maintaining relationships, a talent for planning and an eye for details are important skills for every PR pro.
CUES’ Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month.
On a day-to-day basis, a credit union’s PR professional works to communicate with key
By J. Blair Logan
Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month.
Over the course of this article series, we have devoted a great deal of time and attention to discussing exactly how credit unions can more effectively promote and distribute their expertise or