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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Becoming the Main Character with a Strong PR Strategy

Do “main characters” only exist within the pages of a book or the movie screens we watch? A trend devised by Gen Z members attests otherwise. Originating on TikTok during the height of the pandemic, the main character trend typically refers to an individual’s change in perspective to gain confidence in the unique elements of their personal identity. Rather than seeing yourself as playing a minor role within society, the main character concept positions an individual as the hero of their own story.

New Year's Predictions: Marketing, PR and Fintech in 2023

The fintech and financial services sectors have proven to be profoundly resilient and we look forward to another productive and innovative year.  As we work on our annual Bankers as Buyers report, which highlights predictions and trends for the financial services industry, we were inspired to make a few of our own. WMA team members weigh in on their 2023 fintech, marketing and PR predictions.  

How Should Companies Communicate in a Difficult Market?

Although cultivating and fostering successful B2B relationships is an important goal for many fintech communicators, the process does not end there. We are seeing the phrase "cost of living" dominating the discussion around the current recession, bringing to light how it affects consumers daily. In times of pressure and rapid change, we as communication professionals must comprehend the difficulties, requirements, and motivations.

Doing Well By Doing Good

We’ve seen numerous references to the percentage of people living paycheck-to-paycheck. However, the most stunning recent research indicates that 23.7 percent of those making more than $250,000 in salary a year also consider themselves living paycheck-to-paycheck (Source: PYMNTS.com and LendingClub). There is a 50/50 chance that this group of people will know how to get or keep themselves out of financial debt.

When to hop on a trend (and when to stay in your lane)

The moments that have caused a huge splash in our culture in this decade include the COVID-19 lockdown, the retiring of sports greats, the summer and winter Olympics and the rise of BeReal and TikTok. These instances have led to the practice of trend-jacking, when your brand, led by savvy marketing and PR teams, rapidly creates content connecting to current news and trends. 

How to Optimize Trade Show Success with Proper Preparation

Fall not only brings a new school year, cooler temperatures and the emergence of college football rivalries, but also the start of conference season. This is the first time in several years people are feeling comfortable enough to travel and gather in person again, so this trade show season is already shaping up to be a busy one.

Chrissy, Wake Up: How to Keep Your PR Strategy from Falling Under A Curse

If you’re not one of the millions around the world who has been sucked into the “Stranger Things” phenomenon, the title reference may not make much sense to you. In short, the town of Hawkins, Indiana has fallen victim to Vecna, a humanoid monster with movable vines that protrude from his entire body and uses mental connections to control and attack teenagers of the town. While PR certainly isn’t that gruesome, there are quite a few things you can learn from this show to revamp your PR program.

The Power of Messaging is Vital During Economic Downturns

With economic uncertainty looming, it is more essential than ever for fintechs to employ continuous strategic communications with consumers. In every recession, marketers find themselves in unclear and difficult situations because no two downturns are exactly alike. However, understanding the marketing successes or failures of companies as they have navigated previous recessions helps to identify concerning patterns and trends.

Winning Your Stanley Cup: The Strategic Approach to Awards and Recognition

During the NHL Playoffs, sports fans may hear a lot about the Stanley Cup – the trophy given to the winner in the best of seven series. Beyond a three-foot tall tower of metal, the widely recognized hockey trophy symbolizes the leadership, the competitive desire of the team and the long road it took to win such a distinguished prize.

Knowing Your Audience: Crafting Your Words to Support Your Brand

Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” We often become so immersed in our day-to-day language that we don’t stop to consider someone else’s knowledge on the subject before attempting to explain something. 

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