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In today’s competitive fintech landscape, having cutting-edge technology is only part of the equation. Without strong visibility, even the most innovative companies can struggle to gain traction. That’s where a strategic public relations program becomes essential, not just for awareness, but for driving real business outcomes.

Just a few weeks ago, on September 17, the Federal Reserve cut interest rates by a quarter-point, constituting the first rate cut of the year. In its wake, a deluge of commentary and punditry overtook print, broadcast and social media, as subject matter experts across a wide range of industries got their takes in about the Fed. This is far from new or surprising, of course. Nearly all Fed decisions are accompanied by a bevy of coverage and commentary, even when the Fed decides to do nothing. When the Fed does something like cutting rates, the aftermath is fertile ground for public relations professionals to get their clients’ opinions published. 

As we move toward the end of the year, there is some reason for optimism in the fintech space as global fintech funding reached $11 billion in Q2 2025. This represents a 22 percent increase over Q1 2025 as well as a 22 percent YOY increase. This is notable as it signals the strongest quarterly performance and first time the industry has seen funding cross the $10 billion mark in almost three years.

The biggest lesson I’ve learned in more than three years of training in the gym is this: progress comes from sustained, consistent effort. Muscle builds a few sets at a time. Day after day after day. Results show up slowly, but they do come.  

Before working in fintech communications, I was a relationship banker at one of the largest banks in the U.S. I spent my days perfecting how to talk with clients about their financial goals, answer tough questions, and earn their trust. 

Summer might be slow, but your PR shouldn’t be. While competitors are sitting on the beach and ghosting their inboxes, your brand has a golden opportunity to stand out.

Fintech is here full speed. Every day, new ideas, technologies, and companies are reshaping how we think about money and access financial services immediately, wherever you are. I’ve had the privilege of being a part of many conversations that dive deep into the nuances, exploring possibilities and new ways to use fintech to achieve a greater good for finance. However, something I’ve noticed is some of these gamechangers often struggle to tell their story in a way that sticks. You’ve seen it before:

Let’s face it: today’s business landscape is more crowded than ever. Getting your brand noticed and heard over the noise takes more than just one approach. So, how do you make your brand truly stand out? The answer can be simple: integrate your PR and marketing efforts. When PR and marketing work together, they don’t just complement each other – they make each other stronger.

As we begin a new year, the financial technology industry continues to evolve at a rapid pace, driven by technological advancements, shifting consumer expectations and a dynamic regulatory environment. Building on the trends of previous years, we anticipate a year of bold innovation and new opportunities for growth. Our team has compiled our predictions and projected trends for the future of fintech, PR and marketing in 2025.

The highly anticipated Wicked film is more than just a blockbuster adaptation of a Broadway classic—it’s a masterclass in thoughtful storytelling, an exploration of complex relationships, and a testament to the power of embracing individuality.