Let’s face it: today’s business landscape is more crowded than ever. Getting your brand noticed and heard over the noise takes more than just one approach. So, how do you make your brand truly stand out? The answer can be simple: integrate your PR and marketing efforts. When PR and marketing work together, they don’t just complement each other – they make each other stronger.
As we begin a new year, the financial technology industry continues to evolve at a rapid pace, driven by technological advancements, shifting consumer expectations and a dynamic regulatory environment. Building on the trends of previous years, we anticipate a year of bold innovation and new opportunities for growth. Our team has compiled our predictions and projected trends for the future of fintech, PR and marketing in 2025.
The highly anticipated Wicked film is more than just a blockbuster adaptation of a Broadway classic—it’s a masterclass in thoughtful storytelling, an exploration of complex relationships, and a testament to the power of embracing individuality.
Thanksgiving is just around the corner, making it a perfect time to reflect on the abundance of tools and opportunities that help us connect, engage, and grow. Among the many assets at our disposal, LinkedIn is quickly becoming a cornucopia of useful resources for B2B communications. The social platform gives PR professionals a variety of ways to build a client’s brand, engage targeted audiences, and create meaningful industry connections.
As a PR professional —and a lifelong cat owner—I’ve started to notice surprising parallels between my career and my cats. On a surface level, it looks like public relations and cats are worlds apart, but they actually share some striking similarities. From managing crises to building relationships, cats have a lot to teach us about thriving in an unpredictable environment. Here are five ways PR pros can learn from cats when it comes to staying agile and effective.
While technologies come and go, AI is making seismic waves, permeating every corner of the business world. No longer a futuristic concept but a present-day reality, AI is seamlessly integrating into various sectors with remarkable efficacy. As we continue to witness AI reshaping industries and the future itself, it’s important we do a deep dive into its profound implications for society and work.
Fintech companies face a formidable challenge: communication gaps that threaten to undermine their sales performance. These disconnects, often manifesting between departments, teams, and even with customers, can lead to misaligned strategies, missed opportunities, and a weakened competitive edge. Addressing these communication barriers is crucial for fintech firms striving to maintain their market position, enhance customer relations, and drive growth in an industry where precision and clarity are paramount.
The PR industry is constantly evolving to keep up with new technologies, media platforms, and consumer preferences. As PR pros, staying ahead of the latest trends and practices is key to crafting successful campaigns. Here’s a look at six trends we’re tracking this year.
Branded under its new moniker, America’s Credit Unions (following the recent merger of CUNA and NAFCU), the 2024 Governmental Affairs Conference (GAC) was a successful one, bringing together credit unions from across the U.S. and the service providers and technology partners that are helping them better serve their members.
We all cherish those networkers with a superpower for connecting people. Now there’s a conference that’s honed in on meeting the need: Fintech Meetup. Here’s our take on the show.