News

In this edition of the Bankers as Buyers™ Research Highlight & Expert Panel, we examine findings from the ProSight Small Business Outlook, which surveyed 600 U.S. small business owners across four revenue tiers (under $1M, $1M to under $5M, $5M to under $10M, and $10M to $20M). The research highlights the priorities, challenges and banking behaviors shaping decisions in the year ahead, with particular focus on how small businesses evaluate their banking relationships and how revenue profile can signal positioning opportunities. Our expert panel adds industry perspective to help interpret what these findings mean for financial institutions.

Prismm selects WMA to expand visibility of inheritance infrastructure platform for banks and credit unions

ATLANTA, Feb.24, 2026 — William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been selected by Member Loyalty Group (MLG), a provider of member experience analytics and strategic support exclusively for credit unions, to provide public relations and marketing services in support of the company’s ongoing growth and market presence. 

ATLANTA,  Feb. 10, 2026 – William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been selected by CD Valet, a digital marketplace that connects consumers with the best verified, high-yield CD rates nationwide, helping community financial institutions effectively attract new deposits.

In this edition of our Bankers as Buyers™ Research Highlight & Expert Panel, we explore a specific chart from the ProSight Banking Outlook: 2026 Trends report on current use cases of artificial intelligence in banking. From the webpage summary, “The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual research study developed by industry experts. Each year, they survey U.S. consumers across generations and senior banking executives to understand their priorities, expectations, sentiments in the context of today’s economic landscape.”

ATLANTA—Jan. 21, 2026--William Mills Agency, the nation’s leading financial services and fintech public relations firm, has been selected by Casca, the first AI-native loan origination platform, to strengthen its brand awareness as the company advances business lending through responsible AI.

ATLANTA, December 22, 2025 – William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been selected by Monroe, La.-based Business Alliance Financial Services (BAFS), a leading provider of commercial lending technology and services, to provide public relations services.

ATLANTA, Dec. 17, 2025 – William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been selected by CheckAlt, a leader in payment management and receivables solutions, to enhance its public relations strategy and help advance industry dialogue on modernizing receivables and reducing payment complexity.

ATLANTA, Dec. 3, 2025 – William Mills Agency, the nation’s leading financial services and fintech public relations firm, has been selected by PentEdge, the modernization partner for mid-tier financial institutions, to elevate its industry presence and support its mission to guide financial institutions through responsible, well-governed modernization. 

ATLANTA, Nov. 12th, 2025 – William Mills Agency, the nation’s top fintech public relations and marketing firm, announces the release of its 2026 Financial Trade Show Guide. The annual report provides a comprehensive list of industry-leading trade shows and conferences across the financial, banking, mortgage, lending, payments, fintech and credit union sectors.