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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Inside Marketing: How Credit Unions Can Recession-Proof Digital Marketing Strategy

Although reports indicate that the U.S. produced 528,000 jobs in July, those paying attention to recent headlines are well aware that the economy is on the cusp of another recession. Inflation is at its highest peak in 40 years, and tightened rates from the Fed pose a threat as we look to 2023.

Inside Marketing: Tips And Best Practices For Applying To Industry Awards

We all know the credit union philosophy is “people helping people.” Credit unions across the country and worldwide are committed to supporting their members and communities by doing whatever it takes to lend a helping hand. Many credit unions regularly and freely give praise and recognition by sharing a member shout-out or a community spotlight. Something they’re not always so quick to do? Brag on themselves.

Inside Marketing: Why Credit Unions Should Set Up Camp In The Metaverse

There is no better time than the present for credit unions to establish their presence in the virtual world and position themselves above the competition. As society continues to embrace all things digital, the metaverse has emerged as a promising digital avenue, providing a network that merges physical and virtual worlds and is intertwined with social connection.

CUNA GAC Recap

If your fintech or business deals with credit unions, the Credit Union National Association’s (CUNA) Governmental Affairs Conference (GAC) should be on your list. Over 4,000 attendees made the trip to Washington, D.C. and hundreds of exhibitors were ready to share their technology, form meaningful connections – and finally, collaborate in person.

Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media.

The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects. No longer can marketing strategies be based simply on engaging and friendly in-branch promotions.

Inside Marketing: Activating Engaging Experiences

How credit unions can leverage community-focused experiential marketing in the age of COVID-19

People love connections. This is partly due to our basic emotional need for belonging and identity. But how can a community stay connected in light of the pandemic? This is a big challenge for credit unions, whose very foundation is built on a sense of community and local connections. In the credit union industry, initiating a positive experience for members requires empathy and listening to their needs. However, before a successful experience can be created, the organization must first understand how member behavior changes and what is most valuable to them.   

VentureTech 21 – What CUs, Fintechs and investors need to know about the industry’s growing show

A few of weeks ago I attended VentureTech 21, advertised as a “fintech showcase for the entire credit union industry”. More than 200 people packed the room at Encore at Wynn Las Vegas to watch 14 fintechs give 15-minute demos, with the aim of securing funding from and/or partnerships with credit unions and CUSOs. The audience included representatives from 48 credit unions, 21 CUSOs, 17 credit union leagues and league service corporations, five venture capital firms and a few journalists. Some of the fintechs that demoed at the event were already operational and had a strong client portfolio, while others had just gone live or were about to in the coming months.

Inside Marketing: Maximizing ROI With Digital Branding

2 areas of consideration for enhancing your credit union’s digital presence in 2022

While the age of the average credit union member remains in the mid-40s, it is important to recognize that this age range is no longer held strongly by Gen X. Instead, the eldest millennials—otherwise known as the first digital natives—are turning 40 this year, and their expectations should not be taken lightly. A quick Google search paints a picture that has been discussed for years in the financial services industry related to these preferences: easy online account opening, a user-friendly mobile app and the ability to transfer between accounts seamlessly and instantly.

Inside Marketing: 4 Social Media Channels To Better Engage With Gen Zers And Millennials

Consistently sharing the right content on the right platform will boost credit unions’ education and membership efforts.

Credit unions have lost a lot of ground with Gen Z and millennials. Why? Mainly because the majority of young adults are not familiar with credit unions. According to a survey of more than 500 college students done by Zogo, 76% of respondents did not know what a credit union was. Those that do know are likely to believe that credit unions are less accessible and more complicated to sign up for than banks.

Inside Marketing: Are Neobanks Stealing Credit Unions’ Thunder?

Increased and high-quality competition on the digital banking front is now targeting specialized consumer bases. 

For decades, credit unions have set themselves apart from their bank competitors through focusing on superior levels of service to their membership, driven in large part by hyper-specialization in serving a particular professional, demographic or geographic membership base. Increasingly, however, banks—and so-called “neobanks,” in particular—have begun to shift their strategy to incorporate more of the credit union playbook into their own marketing and growth initiatives.

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