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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: How to Develop and Share Your Credit Union’s Best Stories with the Community

Credit unions have a lot on their plates, from helping members succeed financially to managing branches and introducing new technologies. However, the frequent emergence of shiny new tools doesn’t mean your CU’s marketing team should ignore the important art of storytelling. As community organizations with the philosophy of people helping people, it’s important for credit unions to connect with those people. Sharing authentic stories in meaningful ways can help strengthen member relationships, collaborate with other organizations and grow. 

Credit unions have many stories to tell, which presents a significant opportunity as well as a challenge. Endless options and angles can make deciding which story to share difficult. People typically enjoy feel-good stories with thought-provoking takeaways—and luckily, the credit union industry is filled with them. 

PR Insight: Media Training Tips

How to prepare for your credit union’s next big interview

When the leadership of a credit union does interviews with the media, they have the potential to make a great impact. Media interviews enable CU spokespeople to educate members and potential members, spread awareness of what the organization is doing and position the credit union as a leader within the community. But these objectives can only be accomplished if CU spokespeople have gone through media training—to help them focus on what they need to communicate to a reporter and do so clearly. Preparation before an interview can mean the difference between being left out of an article and having the article or segment focus on you and your organization.

PR Insight: Why Your Credit Union Should Run Regular Crisis Drills In 2019


Emerging threats and a changing media landscape mean preparing for emergency response is more important than ever.

At any given moment, a crisis can occur, often without warning and leaving long-lasting effects that can impact an organization’s reputation. From handling data breaches and growing cybercrime to scandals proliferated through social media, crisis communication planning is critical for your credit union and an integral part of the overall public relations function. 

PR Insight: Making The Most Of Industry Trade Shows

As we head into colder weather, we can expect shorter days and a multitude of industry trade shows. These trade shows and events can be valuable tools for educational opportunities, networking with industry peers or potential partners, and the chance to meet with editors, reporters and analysts. To make the most of every trade show, credit union professionals should determine their objectives for each event.

PR Insight: 3 Twitter Tactics To Help Your Organization Connect with Key Audiences

Over the past several years, social media has become an effective tool for credit unions to connect with their members, colleagues and even technology partners. Twitter, in particular, has proven to be a dynamic channel for sharing messages and interacting with key audiences. 

PR Insight: Top 3 Tips for Refreshing your Public Relations Plan

Mid-year is an ideal time to review and adjust to match your CU’s strategic vision.

As featured in this month's CUES PR Insight.

Credit unions rely on public relations efforts to propel their brand’s credibility, visibility and, ultimately, their growth. As such, your credit union’s strategic PR plan is its

PR Insight: New Kids on the Block

How CUs can effectively engage with Gen Z

As featured in this month's CUES PR Insights.

There have been countless debates, discussions and deliberations on how to best connect with and establish loyalty among millennials over the past several years. However, this generation’s time in the spotlight is coming to

PR Insight: How Will You be Remembered by Your Peers in 2018?

Demonstrate your integrity, competency, drive and positive attitude to elevate you and your credit union’s performance this year.

As featured in this month’s CUES PR Insights

About a year ago, I wrote a piece entitled “Make this Year a Success”. I hope 2017 was a successful year, one where you were

PR Insight: Make the Most of Your News Release

Follow these easy tips to maximize your credit union’s reach and impact.

As featured in this month’s CUES PR Insights.

News releases are a great way for credit unions to get the word out about what they offer, what they are doing and to differentiate themselves. Unfortunately, many credit unions may

PR After a Data Breach – Keeping Your Reputation Intact

Make sure your credit union is prepared to respond if the unthinkable happens

As featured in this month’s CUES PR Insights.

Chances are, you or someone you know has had personal information compromised due to relentless cyber attacks across various industries in the U.S. Last year alone, we saw companies

PR Strategies

for Larger Enterprises vs. One Product Companies

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