Consistently sharing the right content on the right platform will boost credit unions’ education and membership efforts.

Credit unions have lost a lot of ground with Gen Z and millennials. Why? Mainly because the majority of young adults are not familiar with credit unions. According to a survey of more than 500 college students done by Zogo, 76% of respondents did not know what a credit union was. Those that do know are likely to believe that credit unions are less accessible and more complicated to sign up for than banks.

Increased and high-quality competition on the digital banking front is now targeting specialized consumer bases. 

For decades, credit unions have set themselves apart from their bank competitors through focusing on superior levels of service to their membership, driven in large part by hyper-specialization in serving a particular professional, demographic or geographic membership base. Increasingly, however, banks—and so-called “neobanks,” in particular—have begun to shift their strategy to incorporate more of the credit union playbook into their own marketing and growth initiatives.

In unison with our recent infographic on Mobile Banking Market Leaders for Banks, we are proud to share its partner infographic, the Mobile Banking Market Leaders for Credit Unions Infographic. Based on the number of institutional installs and U.S. FI clients with over $100 million in assets in 2020, our infographic features the leading credit unions in the industry and market shares for each. 

How credit unions can invigorate their PR and marketing initiatives with a comprehensive media strategy

What is your credit union’s social media strategy and how will you manage it?

The tech giant’s brand loyalty, integration and consumer benefits can and should be emulated by credit unions.

Credit unions have a lot on their plates, from helping members succeed financially to managing branches and introducing new technologies. However, the frequent emergence of shiny new tools doesn’t mean your CU’s marketing team should ignore the important art of storytelling. As community organizations with the philosophy of people helping people, it’s important for credit unions to connect with those people. Sharing authentic stories in meaningful ways can help strengthen member relationships, collaborate with other organizations and grow. 

Credit unions have many stories to tell, which presents a significant opportunity as well as a challenge. Endless options and angles can make deciding which story to share difficult. People typically enjoy feel-good stories with thought-provoking takeaways—and luckily, the credit union industry is filled with them. 

How to prepare for your credit union’s next big interview

Emerging threats and a changing media landscape mean preparing for emergency response is more important than ever.

At any given moment, a crisis can occur, often without warning and leaving long-lasting effects that can impact an organization’s reputation. From handling data breaches and growing cybercrime to scandals proliferated through social media, crisis communication planning is critical for your credit union and an integral part of the overall public relations function. 

As we head into colder weather, we can expect shorter days and a multitude of industry trade shows. These trade shows and events can be valuable tools for educational opportunities, networking with industry peers or potential partners, and the chance to meet with editors, reporters and analysts. To make the most of every trade show, credit union professionals should determine their objectives for each event.