Credit unions are excellent financial partners for members. In addition to being not-for-profit financial cooperatives, many credit unions offer competitive services and higher interest rates on savings accounts. Moreover, they pride themselves on knowing the members within their community and offering personalized services that meet their unique needs. But they have to get creative in making their differentiators known.

Many CUs still rely on word-of-mouth and traditional marketing strategies like mailers and billboards, which can be costly and often receive a low response rate. Meanwhile, big banks and fintechs are investing millions of dollars into digital marketing strategies to attract consumers, especially millennials and Gen Z.

This blog was a guest post for CUManagement powered by CUES. Read the full post here.