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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: Make the Most of Your News Release

Follow these easy tips to maximize your credit union’s reach and impact.

As featured in this month’s CUES PR Insights.

News releases are a great way for credit unions to get the word out about what they offer, what they are doing and to differentiate themselves. Unfortunately, many credit unions may

PR After a Data Breach – Keeping Your Reputation Intact

Make sure your credit union is prepared to respond if the unthinkable happens

As featured in this month’s CUES PR Insights.

Chances are, you or someone you know has had personal information compromised due to relentless cyber attacks across various industries in the U.S. Last year alone, we saw companies

What We Can Learn From The Year of The Cybersecurity Breach

From Yahoo to Uber and everything in between, 2017 has been the year of the cyberattack. As you might imagine, we’ve crafted a host of stories for clients that’s required a great deal of research on the topic and we thought we might share some of what we found of

PR Insights: Creating Super Fans - Attracting, Engaging & Retaining Members

3 keys to turning members into “super fans”

As featured in this month's CUES PR Insights. 

Apple, Starbucks and Nike – what do these companies all have in common? For starters, they are at the top of their game for creating brand awareness. More importantly, these companies have an incredible following of “super fans.” These super

PR Insights: Optimizing Your Credit Union’s PR Program Performance through Data and Analytics

As featured in this month's CUES PR Insights.

One of the most significant developments in the realm of digital communication has been the ability in recent years to track, trend and analyze data to gain insights into the effectiveness of communications programs. Specific to credit unions and their public relations executives, member

“The One” Show You Can’t Miss: MBA Annual 2017 in Review

While October may mean college football and pumpkin spice lattes to some, for our agency and many of our clients, October is dedicated to all things MBA Annual. This year, MBA’s Annual Convention & Expo took attendees to the Mile High City of Denver, Colorado for a full four days

PR Insights: 3 Simple Ways Credit Unions Can Corner the Market on Millennials

As featured in this month's CUES PR Insights.

You’ve read countless articles about millennials and you’ll probably read countless more. People are quick to discuss the need to embrace millennials, by constantly sharing the latest data that follows the millennial trend as if the generation were an endangered species, which

Record Attendance at This Year’s Symitar Educational Conference, TechConnect

 

This year’s Symitar Educational Conference and TechConnect was held at the Hilton San Diego Bayfront August 28-31. More than 1,000 credit union employees, 65 prospects in the market for a core system as well as 118 vendors attended.

PR Insight: Connecting With Members: Simple Videos, Powerful Results

3 steps to easily infuse video into your marketing program

As featured in this month’s CUES PR Insights.

Video has taken the social media world by storm. According to YouTube, the site garners more than 1 billion views per day. Video has proven to be a powerful storytelling tool, helping people

PR Insight: PR Is a Marathon, Not a Sprint

Three lessons for credit unions on running the long race

As featured in this month’s CUES PR Insights.

There is a well-known expression in the public relations world: “PR is a marathon, not a sprint.” At times, credit unions become trapped in the pitfall of relying on short-term tactics, as opposed to

PR Strategies

for Larger Enterprises vs. One Product Companies

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