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Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Barbara Martin

Recent Posts

How Should Companies Communicate in a Difficult Market?

Although cultivating and fostering successful B2B relationships is an important goal for many fintech communicators, the process does not end there. We are seeing the phrase "cost of living" dominating the discussion around the current recession, bringing to light how it affects consumers daily. In times of pressure and rapid change, we as communication professionals must comprehend the difficulties, requirements, and motivations.

Inside Marketing: Activating Engaging Experiences

How credit unions can leverage community-focused experiential marketing in the age of COVID-19

People love connections. This is partly due to our basic emotional need for belonging and identity. But how can a community stay connected in light of the pandemic? This is a big challenge for credit unions, whose very foundation is built on a sense of community and local connections. In the credit union industry, initiating a positive experience for members requires empathy and listening to their needs. However, before a successful experience can be created, the organization must first understand how member behavior changes and what is most valuable to them.   

PR Strategies

for Larger Enterprises vs. One Product Companies

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