Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

William Mills Agency

Recent Posts

The Rise of Gen Z and Its Impact on Business and Buying Power

According to Insider Intelligence, Gen Z now makes up 27% of the United States population. While this generation can be broadly defined, it often encompasses those born between the years of 1997 and 2012. This would make the oldest members of the population around 26-years-old. A common misconception is that Gen Z are teenagers and children, and while some are, a large majority of the population are well within adulthood.

New Year's Predictions: Marketing, PR and Fintech in 2024

 

The fintech and financial services industries continue to show resilience, and we eagerly anticipate another year marked by innovation and productivity. As we work on our annual Bankers as Buyers report, which highlights predictions and trends for the financial services industry, we were inspired to make a few of our own. WMA team members weigh in on their 2024 fintech, marketing and PR predictions. 

Connecting the Fintech Ecosystem: Thoughts from Jack Henry Connect

Jack Henry Connect was bigger than ever this year. About 2,750 bankers (representing 880 banks and credit unions) joined 250 fintechs in Indianapolis to collaborate and exchange ideas.

Watch Now: FinovateFall 2023 Video Interview Series

Our CEO, William Mills, attended this year's FinovateFall in New York and sat down with leading fintech and financial services innovators to examine the latest technological advancements in the industry. 

To watch the full interview series below, create a free Streamly account. Streamly is a new way to watch business videos, delivered by experts and tailored to your needs and interests. This platform offers access to a diverse range of on-demand events from industry-leading conference brands.

FinovateFall 2023: A Glimpse into the Future of Fintech

Earlier this month, we had the opportunity to travel to New York City to attend FinovateFall2023. Alongside 2,000+ attendees, 1,000+ financial institutions and 70 emerging technologies coming from both startups and established firms.

Watch Now: FinovateSpring 2023 Video Interview Series

Our CEO, William Mills, attended this year's FinovateSpring in San Francisco and sat down with leading fintech and financial services innovators to examine the latest technological advancements in the industry. 

Watch the full interview series below.

Bankers as Buyers Highlights Data Management, Segmentation, Cybersecurity and CX

Technology has both enhanced and hindered the financial industry. While many institutions have used tech to modernize consumer experiences and streamline office processes, many institutions have fallen victim to “shiny object syndrome” and adopted solutions that have complicated their operations or simply don’t work as they should. 

Bankers as Buyers: APIs, Small Biz Banking and Real-time Payments

"Technology has made banking faster than ever before, and there's no going back to the slower pace of the past." – Suresh Renganathan, CTO for Teachers Federal Credit Union

New Year's Predictions: Marketing, PR and Fintech in 2023

The fintech and financial services sectors have proven to be profoundly resilient and we look forward to another productive and innovative year.  As we work on our annual Bankers as Buyers report, which highlights predictions and trends for the financial services industry, we were inspired to make a few of our own. WMA team members weigh in on their 2023 fintech, marketing and PR predictions.  

Back By Popular Demand: 2023 Trade Show Directory

After a two-year hiatus of some shows and the introduction of virtual or hybrid models of others, we’re excited about the direction that events are headed in 2023.

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