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Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

William Mills Agency

Recent Posts

Watch Now: Finovate Video Interview

As FinovateFall 2025 approaches, we look back at a standout moment from FinovateSpring earlier this year, where William Mills sat down with AI keynote speaker and author Sharon Gai. In their conversation, Sharon discussed how artificial intelligence has been reshaping the fintech landscape, offering clear insights into the differences between narrow and general AI. She reflected on the evolution of organizational structures in response to AI advancements and highlighted the importance of cultural relativism in global business expansion. Drawing from her international experience, she emphasized that adaptability and learning agility had become crucial skills as payment systems evolved and AI continued to transform cross-border operations. 

Looking ahead, William Mills will return to FinovateFall 2025 as a judge, bringing his deep expertise to evaluate the next wave of fintech innovations. Tune in for more insightful interviews and expert commentary throughout the event.

Watch the full interview below.

Reinventing Banking in 2025

As we transition from 2024 to 2025, the banking industry continues to evolve, but there’s still plenty of room for improvement. In the second installment of our client predictions blog series, we've gathered insights from industry leaders on the key areas that could see significant improvements in the coming year. Our clients share their thoughts on how banks can adapt and improve to meet the rising demands of both technology and customer expectations.

What's Next for Fintech: Industry Expert Predictions for 2025

The financial services landscape is evolving at a rapid pace. To help you stay ahead, we've compiled a collection of insights, trends, and predictions from our clients — industry leaders and innovators who are shaping the future of finance. From technological advancements and regulatory shifts to changing consumer expectations, we explore the key forces driving change in 2025 and beyond.

The Power of Presence: Why Financial Conferences Are Key to Your Brand’s Success in 2025

Exiting the holidays and entering a new year can only mean one thing: trade show season. It’s time to trade in your stocking stuffers for booth swag, dust off the business cards, and prepare for meeting with your peers. Attending industry events is an invaluable way to expand your relationships and generate new business opportunities, as well as gain knowledge on the emerging trends and technologies shaping financial technology. 2024 was packed with industry events, networking opportunities and trade shows, and this year will be no different. As you kick off your 2025 travel, it’s important to brush up on the top industry events and keep in mind how to maximize your investment. 

2025 Outlook: Predictions for the Future of Fintech, PR and Marketing

As we begin a new year, the financial technology industry continues to evolve at a rapid pace, driven by technological advancements, shifting consumer expectations and a dynamic regulatory environment. Building on the trends of previous years, we anticipate a year of bold innovation and new opportunities for growth. Our team has compiled our predictions and projected trends for the future of fintech, PR and marketing in 2025.

Watch Now: FinovateFall 2024 Video Interview Series

Our CEO, William Mills,  attended this year’s FinovateFall in New York City, where he interviewed top fintech and financial services innovators to explore the latest technological advancements in the industry.

Watch the full interview series below.

AI Now: Your Guide to Surviving the Rise of Machine Intelligence

While technologies come and go, AI is making seismic waves, permeating every corner of the business world. No longer a futuristic concept but a present-day reality, AI is seamlessly integrating into various sectors with remarkable efficacy. As we continue to witness AI reshaping industries and the future itself, it’s important we do a deep dive into its profound implications for society and work.

Insights from the 2024 Bankers as Buyers Report: Preparing your Financial Institution for the Future

In a constantly evolving world and financial landscape, understanding today’s trends will guide future decision making and allow banks and credit unions to prepare their financial institution for the future.

2024 Bankers as Buyers Highlights Exploding Fintech Scenario, Invisible Technology, Actual Intelligence

In the dynamic landscape of finance, where innovation is the currency of the future, it's crucial for industry leaders to not only keep pace but also anticipate the trends that will shape tomorrow's banking experience. 

Press Release Do’s and Don’ts for Fintech (part two)

Imagine your fintech wants to announce a new product, partnership, or award. You might think a press release is your best option, but this isn’t always the case. It’s important to ask yourself these two questions before you write it:

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