For the vast majority of us, the COVID-19 pandemic is uncharted territory. Many brands are struggling with what to say (or not say) about the situation. It’s important to position your brand in a way that inspires confidence, not panic. Here are a few key points to keep in mind as you craft your fintech’s image in this confusing time.
We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
Maintaining a pulse on the industry and current events can enhance marketing, PR and member relationships.
The financial services industry continues to evolve at a rapid pace. The advancement of technology and channels, an influx of new competition and an active mergers and acquisitions landscape—not to mention the current pandemic situation and need for social distancing—are challenging how credit unions have traditionally operated and what members expect from them. Keeping up with these significant events and shifts is crucial; doing so will not only help evolve business strategies and member service but will also provide important content for public relations and marketing activities, when appropriate.
Events across all industries are being postponed or cancelled due to concerns over Coronavirus (COVID-19). PredictHQ indicates that in February alone, concerns about the coronavirus led to a 500% surge in cancellations and postponements of significant events, and March has reached 590% already. While we can all appreciate the importance of taking precautions to protect the public, this is having (and will continue to have) a significant impact on B2B financial technology companies.
Podcasts are taking the media world by storm, and the financial services industry is no different. While we’re all familiar with listening to our favorite podcasts, being a guest on a podcast is likely uncharted territory for most of us. Here are five steps to making your debut as a podcast guest a success.
While their demise has been predicted for years now, the reality is that press releases remain a proven (and often necessary) tool in the fintech public relations toolbox. Since the first press release was issued in 1906, we now have the ability to make a much greater impact when leveraging them to share company news. By following a few best practices, you can optimize your next fintech press release to reach a wider audience of potential prospects.
The annual Bankers as Buyers report is a free resource for financial services companies to gain insight into the market and prepare for the year ahead. “The velocity of change in how we use technology and advances, such as AI, is forcing everyone to evaluate how they spend on innovation, how much they budget and how to select providers,” said Scott Mills, president of William Mills Agency and publisher of Bankers as Buyers.
Every organization will eventually face a crisis that could threaten its public reputation. Unfortunately many companies are unaware of what to do during a crisis or do not understand the basic elements of putting together a crisis communications plan.
When, not if, your company faces a crisis, it should have a well-developed crisis communications plan to address the situation in a meaningful way to deescalate any serious problems. Before developing your plan, be aware of the four most common pitfalls companies face when dealing with crises.
William Mills Agency is thrilled to see so many of our clients represented in Arizent (formerly SourceMedia) and Best Companies Group’s annual 2020 Best Places to Work in Financial Technology list. This annual survey and awards program is designed to identify, recognize and honor the best employers in the financial technology industry. Companies recognized on this year’s list operate in and serve companies and consumers in a wide range of financial services including banking and mortgages, insurance, payments and financial advisory.
The speed of change in financial technology has never been faster – nor has the rush to learn about it,
foster it, and invest both capital and resources to achieve better performance.
There are literally tens of billions of dollars budgeted for technology in the financial industry in the U.S.; however, much of that is earmarked for maintenance and compliance. If there is going to be a revolution in advancing innovation, it will be in how people use their creativity and willingness to adopt and embrace change.
Last year, LinkedIn published data on the top 10 most popular jobs among recent college graduates in today’s market. Unsurprisingly, traditional jobs such as sales, nursing and teaching remain steady in the top five; however, the leading job highlights the rapid expanse of technology in today’s business world: software engineering.
This brings both good and bad news to fintechs: the good news is that there are more skilled workers than ever seeking tech-focused roles; but the bad news is that a competitive market makes it difficult to attract, retain and engage top talent. Additionally, fintechs are competing against companies in other industries and regions, particularly as remote work becomes more widely accepted. To remain competitive in 2020 and beyond, here are three ways to leverage public relations and marketing to attract top talent.