We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

William Mills Agency

Recent Posts

Back and Better Than Ever: 2022 Financial Trade Show and Conference Directory

The uncertainty over the past two years has changed how the financial services industry approaches events. For many, it contributed to the realization of the vital role that industry conferences and trade shows play in the marketing and sales cycle, highlighting the need for in-person events to support lead generation efforts outside of inbound marketing strategies.

FinovateEurope: Tech to Succeed Today. Vision to Thrive Tomorrow.

This year's FinovateEurope showcased some of fintech's most cutting-edge solutions and minds to date. Overlooking London's financial district, Canary Wharf, we were blessed with two-days of great weather filled with ample networking opportunities and in-person connections. With over 70 expert speakers and 35 demoing companies, FinovateEurope painted a picture of the leading trends and technologies driving the industry.

The Wait is Over - Bankers as Buyers is Back: Part 2

The 19th annual Bankers as Buyers explores how the industry can build a more resilient tomorrow for financial institutions of all sizes. This includes acquiring top banking talent, ensuring seamless technology integrations to digitization initiatives, and better meeting customer and prospect needs. In the second edition of our two-part blog series, we outline the top trends we’re watching in banking this year.  

The Wait is Over - Bankers as Buyers is Back: Part 1

It can be tough to keep up with what's new in fintech, industry trends, and competitive insight in today's fast-paced and forward-thinking environment. From ever-evolving consumer preferences to the continued uncertainty of the global pandemic, the industry has undoubtedly been "through the ringer" as of late.  

Accelerated: The Evolution of One Bank’s Product into a Spin-Off Fintech

WMA and The Venture Center are back with a new episode of Accelerated, the podcast series that examines the process of fintech-banking deals and how they affect the industry.   

A Look Ahead: WMA’s 2022 Marketing and PR Predictions

2021 was a whirlwind year for many, as evolving consumer preferences and continued health concerns forced many businesses to shift their strategies. As we work on our annual Bankers as Buyers report, which highlights predictions and trends for the financial services industry, we couldn’t help but wonder what the next year will bring. We reached out to the rest of the WMA team to see what they thought. Here are a few PR and marketing industry predictions for 2022:

Finovate Interview Series: Part 2

Welcome back to WMA’s Finovate 2021 video series. This week, we are sharing a discussion between William Mills, CEO of WMA, and Beth Johnson, chief experience officer at Citizens Financial Group. The pair discusses changes in the digital landscape, catering to rapidly evolving customer preferences, and the future of financial services.

Finovate Interview Series: Part 1

In our new video series, William Mills, CEO of WMA, interviews leading fintech professionals at Finovate to examine the latest technology and advancements in the industry.  William sits down with Jas Randhawa, Head of Financial Crimes at Stripe, to discuss the current landscape of financial crimes, trends he's seeing to address these threats, and advice for organizations on protecting themselves and their customers.

Accelerated: Agora and Seattle Bank

Tune into our latest episode of Accelerated, a podcast dedicated to giving a behind-the-scenes look at how fintech-banking deals are made and why they’re essential to the overall industry.

Finovate Fall Recap: Happiest Crowd in Years

Finovate Fall 2021 was back in person and better than ever. Over 1,100 fintech professionals and industry leaders joined the event in New York City for a three-day conference filled with innovative content and cutting-edge demos. With the pandemic still a primary concern among Americans, the conference required proof of vaccination in order to attend – a trend that is likely to continue for industry events in the future. WMA CEO, William Mills, was joined by senior vice president Heather Sugg at this year’s conference for what they described as “The happiest crowd in years.” Here are the key highlights and takeaways from this year’s conference.

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