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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Sabina Andrei

Recent Posts

Staying Ahead of the Curve: Six PR Trends We’re Keeping an Eye On

The PR industry is constantly evolving to keep up with new technologies, media platforms, and consumer preferences. As PR pros, staying ahead of the latest trends and practices is key to crafting successful campaigns. Here’s a look at six trends we’re tracking this year.

Podcast: Jon Lear Discusses Fintech Meetup and the Future of Fintech Events

The fintech industry has many events, but what makes a show really stand out? The organizers of Fintech Meetup have nailed the answer to this question. The first edition of Fintech Meetup was described as “the best fintech show of the year”, “the best event for creating new opportunities” and “the industry’s newest and coolest event”, among other superlatives.

Fintech Meetup: The fintech industry's newest and coolest event

The first in-person edition of Fintech Meetup wrapped up—and what a show it was! The industry’s newest fintech conference, described by some as “the future of fintech events,”  took place at ARIA Resort & Casino in Las Vegas on March 19th-22nd. The event was organized by the team behind the original Money 20/20 and had 3,000+ attendees, 40% of which were fintech founders and C-level executives.

Our take on VentureTech 2022, the credit union show focused on innovation and acceleration

At the beginning of November, I attended VentureTech22 in Frisco, Texas. The show aims to drive digital transformation and innovation in the credit union industry, giving fintechs a platform to present their technologies to an audience of credit unions, credit union service organizations (CUSOs), credit union leagues and league service corporations, as well as fintech investors.

VentureTech 21 – What CUs, Fintechs and investors need to know about the industry’s growing show

A few of weeks ago I attended VentureTech 21, advertised as a “fintech showcase for the entire credit union industry”. More than 200 people packed the room at Encore at Wynn Las Vegas to watch 14 fintechs give 15-minute demos, with the aim of securing funding from and/or partnerships with credit unions and CUSOs. The audience included representatives from 48 credit unions, 21 CUSOs, 17 credit union leagues and league service corporations, five venture capital firms and a few journalists. Some of the fintechs that demoed at the event were already operational and had a strong client portfolio, while others had just gone live or were about to in the coming months.

Inside Marketing: 4 Social Media Channels To Better Engage With Gen Zers And Millennials

Consistently sharing the right content on the right platform will boost credit unions’ education and membership efforts.

Credit unions have lost a lot of ground with Gen Z and millennials. Why? Mainly because the majority of young adults are not familiar with credit unions. According to a survey of more than 500 college students done by Zogo, 76% of respondents did not know what a credit union was. Those that do know are likely to believe that credit unions are less accessible and more complicated to sign up for than banks.

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