Inside Marketing: Maximizing ROI With Digital Branding

By Kerry Eagan November 23, 2021 Credit UnionMarketing

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2 areas of consideration for enhancing your credit union’s digital presence in 2022

While the age of the average credit union member remains in the mid-40s, it is important to recognize that this age range is no longer held strongly by Gen X. Instead, the eldest millennials—otherwise known as the first digital natives—are turning 40 this year, and their expectations should not be taken lightly. A quick Google search paints a picture that has been discussed for years in the financial services industry related to these preferences: easy online account opening, a user-friendly mobile app and the ability to transfer between accounts seamlessly and instantly.

The pandemic pushed financial institutions of all sizes to up their digital game, which has spurred credit unions to face a bigger digital challenge: successfully marketing themselves as a modern way to bank while maintaining a “people-over-profits” marketing message. Here are a few key considerations to enhance your credit union’s online presence in 2022.

This blog was a guest post for CUManagement powered by CUES. Read the full post here.

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