Blog

Most financial technology companies are led by executives with deep industry knowledge: people who have spent decades solving complex problems, anticipating market shifts, and advising clients. But that expertise does not always reach the audiences that matter most. Prospects, reporters, analysts, and AI-powered search tools can only recognize what is visible. When leaders are too busy running the business to consistently share their perspective, valuable insight stays internal instead of building external credibility.

LinkedIn has evolved. It's no longer just a place to network professionally or announce company news. Today, it's often where your audience will form their first impression of your organization. Many years ago, LinkedIn functioned primarily as a platform for networking and recruiting. Now, it's one of the very first places people visit when researching a company. Before visiting your website, many people will open LinkedIn and scroll through your page to understand your expertise, culture, and credibility. That means that your LinkedIn strategy should be intentional, not an afterthought.

The way audiences find information has dramatically changed. Not long ago, finding answers online meant scrolling through pages of search results and piecing together information. That process has been replaced by a more seamless experience where AI-powered tools, featured snippets, voice assistants and AI-overviews deliver immediate and organized search answers.

In our annual predictions blog, WMA associates share their perspectives on fintech PR and marketing trends they expect will shape 2026, from emerging technologies to shifting media dynamics and changing audience expectations.

Every fintech marketing team faces a critical decision: should your content be freely accessible, or should it be used to capture valuable lead information? Whether you're launching a new product, building brand recognition, or nurturing leads, deciding between gated and ungated content is a strategic one that impacts how you reach and convert your audience.

As the old saying goes, "If you fail to plan, you plan to fail." It emphasizes how important preparation and critical thinking are in achieving success. Having a strategy is essential for individuals and/or organizations as it provides a structured framework to achieve long-term goals, optimize resources, and effectively navigate challenges. Whether you are remodeling a house or developing a public relations campaign, without a defined plan, you could be setting yourself up for failure because you lack direction, structure, and the ability to anticipate challenges.

Fintech companies must be prepared to respond effectively when a crisis strikes. Whether it’s a data breach, regulatory scrutiny, or a service outage, the way a company handles a crisis can have a lasting impact on its reputation, customer trust and bottom line.

Let’s face it: today’s business landscape is more crowded than ever. Getting your brand noticed and heard over the noise takes more than just one approach. So, how do you make your brand truly stand out? The answer can be simple: integrate your PR and marketing efforts. When PR and marketing work together, they don’t just complement each other – they make each other stronger.

The highly anticipated Wicked film is more than just a blockbuster adaptation of a Broadway classic—it’s a masterclass in thoughtful storytelling, an exploration of complex relationships, and a testament to the power of embracing individuality.

Thanksgiving is just around the corner, making it a perfect time to reflect on the abundance of tools and opportunities that help us connect, engage, and grow. Among the many assets at our disposal, LinkedIn is quickly becoming a cornucopia of useful resources for B2B communications. The social platform gives PR professionals a variety of ways to build a client’s brand, engage targeted audiences, and create meaningful industry connections.