In this edition of the Bankers as Buyers™ Research Highlight & Expert Panel, we examine findings from the ProSight Small Business Outlook, which surveyed 600 U.S. small business owners across four revenue tiers (under $1M, $1M to under $5M, $5M to under $10M, and $10M to $20M). The research highlights the priorities, challenges and banking behaviors shaping decisions in the year ahead, with particular focus on how small businesses evaluate their banking relationships and how revenue profile can signal positioning opportunities. Our expert panel adds industry perspective to help interpret what these findings mean for financial institutions.
The ProSight Small Business Outlook shares insights into the latest trends and challenges shaping the small business banking landscape to inform your strategies for the year ahead.
Our expert panel provides context to these findings, offering deeper insights into what they really mean for the industry.
Share your own insights and opinions on the report below. We look forward to hearing your thoughts.
