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Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Nov 04
Blog

Fintech Storytelling That Works: Using Video to Engage on LinkedIn

By Gabriela Fowler | Video, Fintech, Social Media | No Comments

LinkedIn has become the go-to platform for professionals to connect, share insights, and build credibility. In fact, more than half of PR professionals (56%) consider LinkedIn their most valuable social platform in 2025, underscoring its importance for brand visibility.

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Nov 12
Blog

LinkedIn is a Horn of Plenty for B2B Communications

By Alex Arango | Public Relations, Marketing, Social Media, Digital Marketing, Communications Strategy | No Comments

Thanksgiving is just around the corner, making it a perfect time to reflect on the abundance of tools and opportunities that help us connect, engage, and grow. Among the many assets at our disposal, LinkedIn is quickly becoming a cornucopia of useful resources for B2B communications. The social platform gives PR professionals a variety of ways to build a client’s brand, engage targeted audiences, and create meaningful industry connections.

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PR Strategies

for Larger Enterprises vs. One Product Companies

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