Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Maddie Mitcham

Recent Posts

Back to School Means Back to Fall Conference Season

Class is back in session! Once again, school buses are lining the streets, and store shelves are packed with notebooks and pencils, but this season is much more than just back-to-school time.

It's also conference season, when dozens of tradeshows and industry events pop up around the world, attracting vendors and media from all over. Although conference life may just be part of the gig for some, for many, it's a chance to get out of the office, network, and gain fresh insight. The question is, though: how can you best prepare and make the most of it?

Quality vs. Quantity: How to Engage Journalists

Quality trumps quantity when it comes to digital marketing today, making a company’s brand feel more personable in the long run. We live in a time of transparency, and consumers desire a sense of authenticity that instills familiarity and trust.

Working with Influencers to Enhance Your Fintech PR Program

As the way consumers interact with brands continues to evolve, there has been a notable shift from traditional advertising to more influencer collaborations. As you scroll Facebook, Instagram or, most recently, TikTok, there is a consistent slew of influencers sharing their experiences with beauty, health and lifestyle brands to their followers.  

PR Strategies

for Larger Enterprises vs. One Product Companies

Read More

Subscribe to Our Blog!