As the old saying goes, "If you fail to plan, you plan to fail." It emphasizes how important preparation and critical thinking are in achieving success. Having a strategy is essential for individuals and/or organizations as it provides a structured framework to achieve long-term goals, optimize resources, and effectively navigate challenges. Whether you are remodeling a house or developing a public relations campaign, without a defined plan, you could be setting yourself up for failure because you lack direction, structure, and the ability to anticipate challenges.