Every fintech marketing team faces a critical decision: should your content be freely accessible, or should it be used to capture valuable lead information? Whether you're launching a new product, building brand recognition, or nurturing leads, deciding between gated and ungated content is a strategic one that impacts how you reach and convert your audience.
As the old saying goes, "If you fail to plan, you plan to fail." It emphasizes how important preparation and critical thinking are in achieving success. Having a strategy is essential for individuals and/or organizations as it provides a structured framework to achieve long-term goals, optimize resources, and effectively navigate challenges. Whether you are remodeling a house or developing a public relations campaign, without a defined plan, you could be setting yourself up for failure because you lack direction, structure, and the ability to anticipate challenges.
Fintech companies must be prepared to respond effectively when a crisis strikes. Whether it’s a data breach, regulatory scrutiny, or a service outage, the way a company handles a crisis can have a lasting impact on its reputation, customer trust and bottom line.
Let’s face it: today’s business landscape is more crowded than ever. Getting your brand noticed and heard over the noise takes more than just one approach. So, how do you make your brand truly stand out? The answer can be simple: integrate your PR and marketing efforts. When PR and marketing work together, they don’t just complement each other – they make each other stronger.
The highly anticipated Wicked film is more than just a blockbuster adaptation of a Broadway classic—it’s a masterclass in thoughtful storytelling, an exploration of complex relationships, and a testament to the power of embracing individuality.
Thanksgiving is just around the corner, making it a perfect time to reflect on the abundance of tools and opportunities that help us connect, engage, and grow. Among the many assets at our disposal, LinkedIn is quickly becoming a cornucopia of useful resources for B2B communications. The social platform gives PR professionals a variety of ways to build a client’s brand, engage targeted audiences, and create meaningful industry connections.
As a PR professional —and a lifelong cat owner—I’ve started to notice surprising parallels between my career and my cats. On a surface level, it looks like public relations and cats are worlds apart, but they actually share some striking similarities. From managing crises to building relationships, cats have a lot to teach us about thriving in an unpredictable environment. Here are five ways PR pros can learn from cats when it comes to staying agile and effective.
In today’s hyper-connected, information-saturated world, audiences crave authenticity, relevance and connection. Generic messages fail to stand out in this increasingly crowded environment. A powerful tool that is often overlooked is data-driven storytelling. Combining compelling narratives with proven sources of data not only cuts through the noise, but also increases credibility, provides clarity and informs an audience in a more inspiring and influential manner.
I've always been fascinated by the Olympics. While the incredible athletic feats are inspiring, the games are much more than that. The global event is a celebration of planning, fierce competition and storytelling. Every two years, we’re drawn into the personal stories of athletes, learning about their sacrifices, perseverance, and the support networks that helped them become the best in the world. It’s a marketer’s dream.
Fintech companies face a formidable challenge: communication gaps that threaten to undermine their sales performance. These disconnects, often manifesting between departments, teams, and even with customers, can lead to misaligned strategies, missed opportunities, and a weakened competitive edge. Addressing these communication barriers is crucial for fintech firms striving to maintain their market position, enhance customer relations, and drive growth in an industry where precision and clarity are paramount.