As we begin a new year, the financial technology industry continues to evolve at a rapid pace, driven by technological advancements, shifting consumer expectations and a dynamic regulatory environment. Building on the trends of previous years, we anticipate a year of bold innovation and new opportunities for growth. Our team has compiled our predictions and projected trends for the future of fintech, PR and marketing in 2025.
If you haven’t already seen the agency’s Tradeshow Guide for 2025, you will notice that the majority of events tend to be Spring and Fall. However, one exception, and one of my favorite events of the year, is Bank Director's Acquire or Be Acquired Conference which is January 26-28, 2025 in Phoenix, Arizona. Entering its 31st year, this annual conference enables bank CEOs, board of directors and executive teams to gain a better understanding of the economy, explore opportunities for enhancing shareholder value, provide insight into how the competitive landscape is evolving and explore financial growth opportunities and strategic planning ideas that go beyond M&A.
Our CEO, William Mills, attended this year’s FinovateFall in New York City, where he interviewed top fintech and financial services innovators to explore the latest technological advancements in the industry.
Watch the full interview series below.
In today's digital era, podcasts have emerged as a powerful medium for storytelling, knowledge sharing, and building communities. With their rise in popularity, podcasts are no longer just a source of entertainment or education–they are now a key component to brand narratives and media strategies. For companies looking to enhance their PR efforts, working with podcasters offers a unique opportunity to reach niche audiences and build brand credibility in an increasingly crowded market.
Fintech companies face a formidable challenge: communication gaps that threaten to undermine their sales performance. These disconnects, often manifesting between departments, teams, and even with customers, can lead to misaligned strategies, missed opportunities, and a weakened competitive edge. Addressing these communication barriers is crucial for fintech firms striving to maintain their market position, enhance customer relations, and drive growth in an industry where precision and clarity are paramount.
In a constantly evolving world and financial landscape, understanding today’s trends will guide future decision making and allow banks and credit unions to prepare their financial institution for the future.
In the dynamic landscape of finance, where innovation is the currency of the future, it's crucial for industry leaders to not only keep pace but also anticipate the trends that will shape tomorrow's banking experience.
Branded under its new moniker, America’s Credit Unions (following the recent merger of CUNA and NAFCU), the 2024 Governmental Affairs Conference (GAC) was a successful one, bringing together credit unions from across the U.S. and the service providers and technology partners that are helping them better serve their members.
We all cherish those networkers with a superpower for connecting people. Now there’s a conference that’s honed in on meeting the need: Fintech Meetup. Here’s our take on the show.
In a time where information reigns supreme, the strategic use of proprietary data in PR and marketing is not just an advantage — it's essential. As data-driven storytelling has become a cornerstone for success, PR and marketing professionals must learn how to properly gather, analyze and derive this information to help create stronger messages, bring more credibility, and garner greater media attention for clients. Otherwise, a huge opportunity is being missed, one data point at a time.