The biggest lesson I’ve learned in more than three years of training in the gym is this: progress comes from sustained, consistent effort. Muscle builds a few sets at a time. Day after day after day. Results show up slowly, but they do come.
Before working in fintech communications, I was a relationship banker at one of the largest banks in the U.S. I spent my days perfecting how to talk with clients about their financial goals, answer tough questions, and earn their trust.
As this fall’s conference agendas are rolling out, one thing is clear: everyone wants to talk about agentic AI. This newest form of artificial intelligence is just the next step in the recent AI transformation we find ourselves in – not just in financial services, but across every industry.
For years, organizations have chased page one organic search results and some have invested heavily in SEO strategies to achieve this. And while organic search remains important in helping those prospects who aren’t already aware of your company (or your solutions) find you online, traditional online search is now being supplanted by a new model: AI search.
Every fintech marketing team faces a critical decision: should your content be freely accessible, or should it be used to capture valuable lead information? Whether you're launching a new product, building brand recognition, or nurturing leads, deciding between gated and ungated content is a strategic one that impacts how you reach and convert your audience.
Fintech is here full speed. Every day, new ideas, technologies, and companies are reshaping how we think about money and access financial services immediately, wherever you are. I’ve had the privilege of being a part of many conversations that dive deep into the nuances, exploring possibilities and new ways to use fintech to achieve a greater good for finance. However, something I’ve noticed is some of these gamechangers often struggle to tell their story in a way that sticks. You’ve seen it before:
Fintech companies must be prepared to respond effectively when a crisis strikes. Whether it’s a data breach, regulatory scrutiny, or a service outage, the way a company handles a crisis can have a lasting impact on its reputation, customer trust and bottom line.
Earlier this month, the WMA team had the pleasure of attending the Independent Community Bankers of America’s (ICBA) annual event: ICBA LIVE 2025. Hosted in Nashville, Tennessee at the massive Gaylord Opryland Resort & Convention Center, the conference was buzzing with excitement about the newest banking and fintech innovations and catching up with industry friends and clients.
As we transition from 2024 to 2025, the banking industry continues to evolve, but there’s still plenty of room for improvement. In the second installment of our client predictions blog series, we've gathered insights from industry leaders on the key areas that could see significant improvements in the coming year. Our clients share their thoughts on how banks can adapt and improve to meet the rising demands of both technology and customer expectations.
The financial services landscape is evolving at a rapid pace. To help you stay ahead, we've compiled a collection of insights, trends, and predictions from our clients — industry leaders and innovators who are shaping the future of finance. From technological advancements and regulatory shifts to changing consumer expectations, we explore the key forces driving change in 2025 and beyond.