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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Five Considerations for Improving Fintech Sales through Strategic Communication

Fintech companies face a formidable challenge: communication gaps that threaten to undermine their sales performance. These disconnects, often manifesting between departments, teams, and even with customers, can lead to misaligned strategies, missed opportunities, and a weakened competitive edge. Addressing these communication barriers is crucial for fintech firms striving to maintain their market position, enhance customer relations, and drive growth in an industry where precision and clarity are paramount.

Insights from the 2024 Bankers as Buyers Report: Preparing your Financial Institution for the Future

In a constantly evolving world and financial landscape, understanding today’s trends will guide future decision making and allow banks and credit unions to prepare their financial institution for the future.

2024 Bankers as Buyers Highlights Exploding Fintech Scenario, Invisible Technology, Actual Intelligence

In the dynamic landscape of finance, where innovation is the currency of the future, it's crucial for industry leaders to not only keep pace but also anticipate the trends that will shape tomorrow's banking experience. 

Credit Unions, Fintechs Pushing the Industry Forward – What We Heard At GAC 2024

Branded under its new moniker, America’s Credit Unions (following the recent merger of CUNA and NAFCU), the 2024 Governmental Affairs Conference (GAC) was a successful one, bringing together credit unions from across the U.S. and the service providers and technology partners that are helping them better serve their members.

Fintech Meetup Stays True to Its Mission: Making Connections

We all cherish those networkers with a superpower for connecting people. Now there’s a conference that’s honed in on meeting the need: Fintech Meetup. Here’s our take on the show.

When Data Speaks, Do You Listen? The Power of Data-Driven Storytelling in PR and Marketing

In a time where information reigns supreme, the strategic use of proprietary data in PR and marketing is not just an advantage — it's essential. As data-driven storytelling has become a cornerstone for success, PR and marketing professionals must learn how to properly gather, analyze and derive this information to help create stronger messages, bring more credibility, and garner greater media attention for clients. Otherwise, a huge opportunity is being missed, one data point at a time.  

Press Release Do’s and Don’ts for Fintech (part two)

Imagine your fintech wants to announce a new product, partnership, or award. You might think a press release is your best option, but this isn’t always the case. It’s important to ask yourself these two questions before you write it:

Mastering the Art of Lead Generation for Fintechs: Advanced Tactics and Tools

In our previous blog, we explored the fundamental role that lead generation plays in the growth of fintech companies. As we continue the conversation, we’ll be diving deeper into some of the tactics and tools that empower fintechs to stay ahead in this highly competitive landscape.

Podcast: Jon Lear Discusses Fintech Meetup and the Future of Fintech Events

The fintech industry has many events, but what makes a show really stand out? The organizers of Fintech Meetup have nailed the answer to this question. The first edition of Fintech Meetup was described as “the best fintech show of the year”, “the best event for creating new opportunities” and “the industry’s newest and coolest event”, among other superlatives.

Connecting the Fintech Ecosystem: Thoughts from Jack Henry Connect

Jack Henry Connect was bigger than ever this year. About 2,750 bankers (representing 880 banks and credit unions) joined 250 fintechs in Indianapolis to collaborate and exchange ideas.

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