In our previous blog, we explored the fundamental role that lead generation plays in the growth of fintech companies. As we continue the conversation, we’ll be diving deeper into some of the tactics and tools that empower fintechs to stay ahead in this highly competitive landscape.

In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth. In this two-part series, we'll explore the intricacies of lead generation tailored to the unique challenges and opportunities within the Fintech sector.

According to Insider Intelligence, Gen Z now makes up 27% of the United States population. While this generation can be broadly defined, it often encompasses those born between the years of 1997 and 2012. This would make the oldest members of the population around 26-years-old. A common misconception is that Gen Z are teenagers and children, and while some are, a large majority of the population are well within adulthood.

It’s that time of year once again, and the holiday season is quickly approaching! While the holiday season is the most wonderful time for festive celebrations, there is also an abundance of valuable industry lessons to be gained.