As credit union leaders reflect on the past year and look toward the new year, growing deposits will continue to be a priority. Deposits are the lifeblood of any financial institution, and emphasizing deposits in 2024 is key to long-term growth and stability.

Finding a perfect match with a PR and marketing partner can be tough. As you begin working together it is important to build a strong foundation. Creating a positive and productive working environment where you and your partners can communicate, collaborate and achieve your shared goals effectively is the key to a fruitful professional relationship.

The value your media coverage brings to your clients doesn’t stop once it is published. It is important to encourage your clients, employees, and peers to share media coverage through their own social media to get the most out of any organic and earned media. This practice is free marketing and displays a sense of pride and unity from the company.