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In my career, I’ve gone to hundreds of financial industry events, from association annual conventions, media sponsored events, privately-owned events, user meetings, and more. Depending on who is hosting the event, it tells you a lot about who’s going to be at these events and the content attendees will enjoy. There’s no better banking event of the year than Bank Director’s Acquire or be Acquired (AOBA) conference held earlier this month to meet the greatest number of high-level banking executives.

Exiting the holidays and entering a new year can only mean one thing: trade show season. It’s time to trade in your stocking stuffers for booth swag, dust off the business cards, and prepare for meeting with your peers. Attending industry events is an invaluable way to expand your relationships and generate new business opportunities, as well as gain knowledge on the emerging trends and technologies shaping financial technology. 2024 was packed with industry events, networking opportunities and trade shows, and this year will be no different. As you kick off your 2025 travel, it’s important to brush up on the top industry events and keep in mind how to maximize your investment. 

Thousands of public relations and marketing graduates are starting their careers and are ready to use the skills they learned in school. Having been in that position not too long ago, I have learned that there are many skills and situations that school that can prepare you for— and there are other lessons you can only learn on the job.