The value your media coverage brings to your clients doesn’t stop once it is published. It is important to encourage your clients, employees, and peers to share media coverage through their own social media to get the most out of any organic and earned media. This practice is free marketing and displays a sense of pride and unity from the company.
Many people believe they are clear communicators until a mishap happens. While communication in its purest form has not changed, providing and receiving information, how it is done has drastically changed. There are verbal, written, and visual avenues to convey information. What we have learned is that communicating effectively with people sometimes includes over-communicating.
Earlier this year, media database company Propel conducted a survey that found reporters only respond to 3.27% of the pitches they receive. Even more, the report found that journalists only open about 29% of the pitches they receive each day. That means the average PR campaign will need to send 31 pitches to get a response from one of them.
Millennials have a bad reputation. With all the negative articles and stereotypes floating around, we are oftentimes judged prematurely based on age and misunderstood as lazy and entitled. But what the world must soon realize is that we are quickly becoming new faces of company management, and more millennials, like Mark Zuckerberg, are running startups and highly influential companies. Millennials will soon run the world.
Here are a few ways that millennials can significantly contribute to a communication program, and make any company a more well-rounded, diverse workplace.
We can agree that a well-executed public relations program is essential to reputation management, building brand awareness and nurturing leads. But, as good as your PR team may be, they can’t be successful alone. As plans form for 2021, companies are asking what they can do better or how they might approach their program differently.
Owned media includes anything that is produced and housed on the company’s own channels, including its website, emails or social media platforms. Typically, this encompasses all content marketing activities. Owned media is not only crucial for SEO, it also helps position the company as a helpful resource. Companies have complete control over their owned media, enabling them to pivot quickly to create content about trending topics or emerging pain points.
When it comes to public relations and marketing, everyone is looking for the big secret to successful initiatives—especially in this unique time where many organizations are either slashing their budgets, canceling campaigns or looking at their current programs differently to be efficient in both communication results and cost effectiveness.
Every organization will eventually face a crisis that could threaten its public reputation. Unfortunately many companies are unaware of what to do during a crisis or do not understand the basic elements of putting together a crisis communications plan.
When, not if, your company faces a crisis, it should have a well-developed crisis communications plan to address the situation in a meaningful way to deescalate any serious problems. Before developing your plan, be aware of the four most common pitfalls companies face when dealing with crises.
It is said that trust is the most valuable thing you can earn. In financial services, it’s fundamental to success. Trust in financial institutions has been hard won since the 2008 financial crisis. And the financial services industry is not alone. Trust in institutions is wavering across all industries—just look at Facebook’s data scandal for proof. Rachel Botsman, world-renowned expert on trust, says this shaky ground is because institutional trust was not built for the digital age. However, there’s one truth that holds true over the ages: Trust between people is the glue that holds society together. This is where credit unions excel.
In the wake of one of the biggest data breaches to date, other companies are faced with the reality that data breaches continue to pose a threat and have increased over time in both size and intensity. But it's not just security breaches that companies need to worry about — sexual harassment scandals and political snafus are easily proliferated through social media. At any given moment, a crisis can occur, usually without warning. If not handled well, it could be a major blow to the company’s reputation. Here are five common mistakes when managing a PR crisis: