Brand awareness and effective marketing are crucial elements of growth for every organization, including credit unions. But staying on top of the latest trends and strategies can be challenging, especially as consumer expectations and technologies evolve at lightning speeds.
In the wake of one of the biggest data breaches to date, other companies are faced with the reality that data breaches continue to pose a threat and have increased over time in both size and intensity. But it's not just security breaches that companies need to worry about — sexual harassment scandals and political snafus are easily proliferated through social media. At any given moment, a crisis can occur, usually without warning. If not handled well, it could be a major blow to the company’s reputation. Here are five common mistakes when managing a PR crisis: