Quality trumps quantity when it comes to digital marketing today, making a company’s brand feel more personable in the long run. We live in a time of transparency, and consumers desire a sense of authenticity that instills familiarity and trust.
Finding a perfect match with a PR and marketing partner can be tough. As you begin working together it is important to build a strong foundation. Creating a positive and productive working environment where you and your partners can communicate, collaborate and achieve your shared goals effectively is the key to a fruitful professional relationship.
Do “main characters” only exist within the pages of a book or the movie screens we watch? A trend devised by Gen Z members attests otherwise. Originating on TikTok during the height of the pandemic, the main character trend typically refers to an individual’s change in perspective to gain confidence in the unique elements of their personal identity. Rather than seeing yourself as playing a minor role within society, the main character concept positions an individual as the hero of their own story.