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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Anna Stanley

Recent Posts

Amplifying Public Relations with Data

As the business world becomes more competitive, it is increasingly important to have a unique edge that sets you apart from the competition. In today's media landscape, data is highly valued. The most credible media outlets look to data as a source of objective information that supports their reporting. By providing journalists with valuable data, you increase the likelihood that they will cover your story or interview you as an expert in your field. Developing a report and hosting it on your website, making it available for download, and issuing a press release to relevant media contacts sharing highlights of your research are all effective ways to get your data in front of journalists.

ABCs of Fintech SEO:  The Intersection of PR and SEO

While on tour in 1995, the manager of the rock band Jefferson Starship was trying to show a club promoter the band’s new, hip website, but he could not remember the URL, so instead searched “Jefferson Starship.” The manager became infuriated when the band’s website did not appear on the first page of results, nor the second or third, but rather towards the bottom of the fourth page of search results. Furious, the manager placed a call in the wee hours of the morning to the website design firm and demanded the band’s website be displayed on the first page of results. No one really knows for sure, but most agree this was the beginning of what we now know as search engine optimization or SEO.

PR Strategies

for Larger Enterprises vs. One Product Companies

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