ABCs of Fintech SEO:  The Intersection of PR and SEO

While on tour in 1995, the manager of the rock band Jefferson Starship was trying to show a club promoter the band’s new, hip website, but he could not remember the URL, so instead searched “Jefferson Starship.” The manager became infuriated when the band’s website did not appear on the first page of results, nor the second or third, but rather towards the bottom of the fourth page of search results. Furious, the manager placed a call in the wee hours of the morning to the website design firm and demanded the band’s website be displayed on the first page of results. No one really knows for sure, but most agree this was the beginning of what we now know as search engine optimization or SEO.