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Every four years, the World Cup reminds us that talent alone doesn't guarantee success. This year's tournament has once again shown that well-prepared underdogs can stand toe-to-toe with some of the biggest names in soccer, not because they have the largest budgets or deepest rosters, but because they know exactly who they are and how they want to play. Those same principles can offer valuable lessons for fintechs looking to stand out in a competitive market.

As a PR professional —and a lifelong cat owner—I’ve started to notice surprising parallels between my career and my cats. On a surface level, it looks like public relations and cats are worlds apart, but they actually share some striking similarities. From managing crises to building relationships, cats have a lot to teach us about thriving in an unpredictable environment. Here are five ways PR pros can learn from cats when it comes to staying agile and effective.