The 2022 World Cup is quickly approaching, and many soccer legends are participating in their final world cup games. One of them is Lionel Messi—a soccer (or football, for those not in the U.S.) professional that has inspired millions of soccer fans around the globe.

With economic uncertainty looming, it is more essential than ever for fintechs to employ continuous strategic communications with consumers. In every recession, marketers find themselves in unclear and difficult situations because no two downturns are exactly alike. However, understanding the marketing successes or failures of companies as they have navigated previous recessions helps to identify concerning patterns and trends.