In our previous blog, we explored the fundamental role that lead generation plays in the growth of fintech companies. As we continue the conversation, we’ll be diving deeper into some of the tactics and tools that empower fintechs to stay ahead in this highly competitive landscape.
Credit unions are excellent financial partners for members. In addition to being not-for-profit financial cooperatives, many credit unions offer competitive services and higher interest rates on savings accounts. Moreover, they pride themselves on knowing the members within their community and offering personalized services that meet their unique needs. But they have to get creative in making their differentiators known.
In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth. In this two-part series, we'll explore the intricacies of lead generation tailored to the unique challenges and opportunities within the Fintech sector.
According to Insider Intelligence, Gen Z now makes up 27% of the United States population. While this generation can be broadly defined, it often encompasses those born between the years of 1997 and 2012. This would make the oldest members of the population around 26-years-old. A common misconception is that Gen Z are teenagers and children, and while some are, a large majority of the population are well within adulthood.
As credit union leaders reflect on the past year and look toward the new year, growing deposits will continue to be a priority. Deposits are the lifeblood of any financial institution, and emphasizing deposits in 2024 is key to long-term growth and stability.
Remaining at the forefront of policy changes and requirements, specifically for emails, is a top priority for our marketing team. As a HubSpot partner for 10 years, our agency must stay up to date on these changes for ourselves, our clients and our partners. HubSpot released this articlediscussing Google and Yahoo’s latest requirements for email marketing beginning in February 2024.
The fintech and financial services industries continue to show resilience, and we eagerly anticipate another year marked by innovation and productivity. As we work on our annual Bankers as Buyers report, which highlights predictions and trends for the financial services industry, we were inspired to make a few of our own. WMA team members weigh in on their 2024 fintech, marketing and PR predictions.
The fintech industry has many events, but what makes a show really stand out? The organizers of Fintech Meetup have nailed the answer to this question. The first edition of Fintech Meetup was described as “the best fintech show of the year”, “the best event for creating new opportunities” and “the industry’s newest and coolest event”, among other superlatives.
It’s that time of year once again, and the holiday season is quickly approaching! While the holiday season is the most wonderful time for festive celebrations, there is also an abundance of valuable industry lessons to be gained.
As the fintech industry continues to evolve, staying informed and connected is crucial. Released in anticipation of the upcoming year, our 2024 Financial Technology Trade Show Directory is a trusted source offering insights and information you need to navigate – and make the most of – the industry’s conferences next year.