Earlier this month, we had the opportunity to travel to New York City to attend FinovateFall2023. Alongside 2,000+ attendees, 1,000+ financial institutions and 70 emerging technologies coming from both startups and established firms.
Our marketing team recently attended HubSpot’s annual INBOUND conference in Boston, Mass. with over 11,000 business, marketing, and sales professionals to network and learn from HubSpot leaders and top industry experts. “INBOUND takes the best of our work – the culture, the innovation, the creativity – and propels it forward for the collective good,” said Yamini Rangan, HubSpot CEO. “It’s where careers take off, businesses begin to scale, and community changes us for the better."
In the ever-evolving landscape of strategic communications, one powerful trend has emerged for businesses seeking to connect with their target audience: women-centered marketing. The interplay of targeted communications and authentic engagement has proven to be a transformative force, not only in propelling brands to the forefront but also in bolstering local economies. Given the overwhelming popularity of Beyoncé's Renaissance tour, Greta Gerwig’s Barbie movie, and Taylor Swift's Eras Tour, it has become evident that women-centered marketing is not just a strategy, it's an economic catalyst.
Class is back in session! Once again, school buses are lining the streets, and store shelves are packed with notebooks and pencils, but this season is much more than just back-to-school time.
It's also conference season, when dozens of tradeshows and industry events pop up around the world, attracting vendors and media from all over. Although conference life may just be part of the gig for some, for many, it's a chance to get out of the office, network, and gain fresh insight. The question is, though: how can you best prepare and make the most of it?
Just a few short weeks ago, Victor Wenbanyama got his spot as the first pick in the 2023 NBA draft. As the celebrations are winding down and the 7’4” Frenchman is enjoying the last bits of his offseason before he makes the big move to San Antonio, he is most likely preparing for a new routine, new culture and a new place to call home for the next few years. Same thing for other athletes like Lionel Messi and Karim Benzema, they’re making a big change and uprooting their lives to continue to pursue their dreams.
In spite of what feels like a slowdown in funding, as of 2023 the fintech sector is valued at nearly $179 billion worldwide. For early-stage fintechs attempting to break into the marketplace, it's critical to ensure that companies are aware of who they are, whether their solutions can help, and if they are trustworthy. When it’s all said and done, a great solution means little if an organization has a track record of being unreliable.
Our CEO, William Mills, attended this year's FinovateSpring in San Francisco and sat down with leading fintech and financial services innovators to examine the latest technological advancements in the industry.
Watch the full interview series below.
Thousands of public relations and marketing graduates are starting their careers and are ready to use the skills they learned in school. Having been in that position not too long ago, I have learned that there are many skills and situations that school that can prepare you for— and there are other lessons you can only learn on the job.
Digital service and temperatures are heating up as credit unions leverage technology to provide their members with seamless banking experiences to match the sunny vibes of the season. From mobile banking apps that allow easy access to financial services on the run—even at the beach—to online loan applications that expedite the borrowing process, credit unions riding the digital wave will ensure their members can make the most of their summer adventures.
Last month was the annual FinovateSpring conference, and as always, it did not disappoint. This conference is said to be “the future of Fintech events” and has been described as “the best Fintech show of the year.” This year, FinovateSpring took place at Marriott Marquis in San Francisco on May 23-25 where 1,300+ attendees were able to engage with impressive demos, insightful keynote speakers and expert panels. This event was a great opportunity for professionals in the Fintech industry to see the newest, most innovative technology, meet new people and discover new organizations. I had the privilege to participate in the first FinovateSpring in 2008 and have been fortunate enough to attend every event since. Attending for 16 years in a row, including the virtual events during the pandemic, has given me many valuable opportunities to learn more about this constantly evolving industry.