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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Watch Now: FinovateFall 2023 Video Interview Series

Our CEO, William Mills, attended this year's FinovateFall in New York and sat down with leading fintech and financial services innovators to examine the latest technological advancements in the industry. 

To watch the full interview series below, create a free Streamly account. Streamly is a new way to watch business videos, delivered by experts and tailored to your needs and interests. This platform offers access to a diverse range of on-demand events from industry-leading conference brands.

What PR Pros Can Learn from Halloween

Every year, as the days grow shorter, cold winds blow in from the north, and the barrier between our world and the world of ghosts and ghouls becomes thin, people don masks and disguises to evade the malevolent spirits that emerge to haunt the realms of the living. That’s how the old story goes anyways. Even if it isn’t actually true, its legacy endures, as people still love dressing up for Halloween. For most people, it’s the one chance a year to dress up in costume and assume a persona different from their own.

FinovateFall 2023: A Glimpse into the Future of Fintech

Earlier this month, we had the opportunity to travel to New York City to attend FinovateFall2023. Alongside 2,000+ attendees, 1,000+ financial institutions and 70 emerging technologies coming from both startups and established firms.

INBOUND 2023: The Age of Intelligence

Our marketing team recently attended HubSpot’s annual INBOUND conference in Boston, Mass. with over 11,000 business, marketing, and sales professionals to network and learn from HubSpot leaders and top industry experts. “INBOUND takes the best of our work – the culture, the innovation, the creativity – and propels it forward for the collective good,” said Yamini Rangan, HubSpot CEO. “It’s where careers take off, businesses begin to scale, and community changes us for the better."

Come on, Barbie, Let’s Go Save The Economy!

In the ever-evolving landscape of strategic communications, one powerful trend has emerged for businesses seeking to connect with their target audience: women-centered marketing. The interplay of targeted communications and authentic engagement has proven to be a transformative force, not only in propelling brands to the forefront but also in bolstering local economies. Given the overwhelming popularity of Beyoncé's Renaissance tour, Greta Gerwig’s Barbie movie, and Taylor Swift's Eras Tour, it has become evident that women-centered marketing is not just a strategy, it's an economic catalyst.

Back to School Means Back to Fall Conference Season

Class is back in session! Once again, school buses are lining the streets, and store shelves are packed with notebooks and pencils, but this season is much more than just back-to-school time.

It's also conference season, when dozens of tradeshows and industry events pop up around the world, attracting vendors and media from all over. Although conference life may just be part of the gig for some, for many, it's a chance to get out of the office, network, and gain fresh insight. The question is, though: how can you best prepare and make the most of it?

It’s Drafting Season and PR is Your Next Move

Just a few short weeks ago, Victor Wenbanyama got his spot as the first pick in the 2023 NBA draft. As the celebrations are winding down and the 7’4” Frenchman is enjoying the last bits of his offseason before he makes the big move to San Antonio, he is most likely preparing for a new routine, new culture and a new place to call home for the next few years. Same thing for other athletes like Lionel Messi and Karim Benzema, they’re making a big change and uprooting their lives to continue to pursue their dreams.

Why Strategic Public Relations is Essential for Early-Stage Fintechs

In spite of what feels like a slowdown in funding, as of 2023 the fintech sector is valued at nearly $179 billion worldwide. For early-stage fintechs attempting to break into the marketplace, it's critical to ensure that companies are aware of who they are, whether their solutions can help, and if they are trustworthy. When it’s all said and done, a great solution means little if an organization has a track record of being unreliable.

Watch Now: FinovateSpring 2023 Video Interview Series

Our CEO, William Mills, attended this year's FinovateSpring in San Francisco and sat down with leading fintech and financial services innovators to examine the latest technological advancements in the industry. 

Watch the full interview series below.

What School Doesn't Teach You About Public Relations

Thousands of public relations and marketing graduates are starting their careers and are ready to use the skills they learned in school. Having been in that position not too long ago, I have learned that there are many skills and situations that school that can prepare you for and there are other lessons you can only learn on the job.

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