Much has changed in the world of business over the past 18 months and perhaps no particular sector of American business has been impacted as much as conferences and special events. What once were mainstays upon which budgets were set and the annual corporate calendar revolved, the financial services industry – like most others – saw an almost exclusive shift to virtual hosting of conferences, user group meetings, association events, etc. And while conference committees have been pushed to be creative in finding ways to still host events in a virtual environment (Zoom break-out sessions, anyone?), the reality is that most attendees and sponsors found something lacking.