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Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Blair Logan

Recent Posts

How Fintechs Can Maximize Their Trade Show ROI

Looking ahead, as summer transitions into fall, the trade show and conference season for fintechs and financial institutions will be a busy one. Whether it’s large events like Money 20/20, Finovate Fall, or more focused events like Lend360, the Auto Finance Summit or National Mortgage News’ Digital Mortgage conference, there are proven strategies that exhibitors and attendees can use to help ensure that they generate a good return on their trade show investment.

Credit Unions, Fintechs Pushing the Industry Forward – What We Heard At GAC 2024

Branded under its new moniker, America’s Credit Unions (following the recent merger of CUNA and NAFCU), the 2024 Governmental Affairs Conference (GAC) was a successful one, bringing together credit unions from across the U.S. and the service providers and technology partners that are helping them better serve their members.

PR and Media Relations in the Age of ChatGPT

By now you’re almost certainly familiar with the concept of generative AI and more specifically, OpenAI’s ChatGPT – what it is, what it isn’t, what it can (and can’t) do…..yet. From its formal introduction late last year to now the release of the next generation, ChatGPT 4, generative AI and its potential impact on our society has consumed the attention of the media, the investment community, the business community, our political leaders, you name it.

PR Strategies

for Larger Enterprises vs. One Product Companies

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