Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Blair Logan

Recent Posts

Does My Business Suit Still Fit? A Return to In-Person Industry Events and What It Means for Your Public Relations Strategy

Much has changed in the world of business over the past 18 months and perhaps no particular sector of American business has been impacted as much as conferences and special events. What once were mainstays upon which budgets were set and the annual corporate calendar revolved, the financial services industry – like most others – saw an almost exclusive shift to virtual hosting of conferences, user group meetings, association events, etc. And while conference committees have been pushed to be creative in finding ways to still host events in a virtual environment (Zoom break-out sessions, anyone?), the reality is that most attendees and sponsors found something lacking.

“Transaction Alley” In The Spotlight at 2019 Technology Association of Georgia’s (TAG) FinTech South

With more than 70 percent of all transactions going through Georgia fintech companies, it’s no surprise that the Technology Association of Georgia’s (TAG) annual FinTech South event continues to grow in size and influence, but seeing Georgia Governor Brian Kemp address more than 1500 attendees in the building that just recently hosted global, high profile events like the MLS Cup, NCAA Football National Championship and the Super Bowl illustrates just how far it’s come.

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