Quality trumps quantity when it comes to digital marketing today, making a company’s brand feel more personable in the long run. We live in a time of transparency, and consumers desire a sense of authenticity that instills familiarity and trust.

Do “main characters” only exist within the pages of a book or the movie screens we watch? A trend devised by Gen Z members attests otherwise. Originating on TikTok during the height of the pandemic, the main character trend typically refers to an individual’s change in perspective to gain confidence in the unique elements of their personal identity. Rather than seeing yourself as playing a minor role within society, the main character concept positions an individual as the hero of their own story.

If you’ve paid any attention to the news in the last couple months, then you’ve heard about Better.com. Not because of a great PR campaign or anything – unfortunately, it’s because of their toxic leadership and resulting company culture.