Blog

As the business world becomes more competitive, it is increasingly important to have a unique edge that sets you apart from the competition. In today's media landscape, data is highly valued. The most credible media outlets look to data as a source of objective information that supports their reporting. By providing journalists with valuable data, you increase the likelihood that they will cover your story or interview you as an expert in your field. Developing a report and hosting it on your website, making it available for download, and issuing a press release to relevant media contacts sharing highlights of your research are all effective ways to get your data in front of journalists.

Technology has both enhanced and hindered the financial industry. While many institutions have used tech to modernize consumer experiences and streamline office processes, many institutions have fallen victim to “shiny object syndrome” and adopted solutions that have complicated their operations or simply don’t work as they should. 

Taylor Swift’s Eras Tour is taking the media by storm. This concert, with its 40+ song setlist, goes through all of Taylor’s iconic “eras” ranging from her debut country albums to her pop albums to her more recent folk albums. The evolution of Taylor’s brand teaches us that adaptability is key to remaining competitive in your industry and your customer loyalty will ultimately be the driving force in building your reputation.

"Technology has made banking faster than ever before, and there's no going back to the slower pace of the past." – Suresh Renganathan, CTO for Teachers Federal Credit Union

By now you’re almost certainly familiar with the concept of generative AI and more specifically, OpenAI’s ChatGPT – what it is, what it isn’t, what it can (and can’t) do…..yet. From its formal introduction late last year to now the release of the next generation, ChatGPT 4, generative AI and its potential impact on our society has consumed the attention of the media, the investment community, the business community, our political leaders, you name it.

The first in-person edition of Fintech Meetup wrapped up—and what a show it was! The industry’s newest fintech conference, described by some as “the future of fintech events,”  took place at ARIA Resort & Casino in Las Vegas on March 19^th-22^nd. The event was organized by the team behind the original Money 20/20 and had 3,000+ attendees, 40% of which were fintech founders and C-level executives.

ICBA LIVE could not have been timed better. Thousands of community bankers and fintechs converged in Honolulu over the weekend of March 12, when the stability of our nation’s financial markets was being challenged (yet again). ICBA and its bankers reacted quickly, providing much needed communication about how community banks are different, the stability of their financials, and that we are not facing a systematic problem.

I recently had the opportunity to attend Credit Union National Association’s (CUNA) Governmental Affairs Conference (GAC) in Washington, D.C. The event is the credit union industry’s premier event bringing together leaders from across the movement to rally around a united case – to tell policymakers how their lawmaking affects credit unions and their more than 130 million members.

Quality trumps quantity when it comes to digital marketing today, making a company’s brand feel more personable in the long run. We live in a time of transparency, and consumers desire a sense of authenticity that instills familiarity and trust.

Finding a perfect match with a PR and marketing partner can be tough. As you begin working together it is important to build a strong foundation. Creating a positive and productive working environment where you and your partners can communicate, collaborate and achieve your shared goals effectively is the key to a fruitful professional relationship.