Digital service and temperatures are heating up as credit unions leverage technology to provide their members with seamless banking experiences to match the sunny vibes of the season. From mobile banking apps that allow easy access to financial services on the run—even at the beach—to online loan applications that expedite the borrowing process, credit unions riding the digital wave will ensure their members can make the most of their summer adventures.

So you’ve recognized the need for meaningful earned media coverage for your company and have hired a PR agency – that’s great! But now what?

While hiring an agency is smart step in maximizing your public relations results, maintaining involvement in PR activities is crucial to maximize the return on your investment. Even if your agency is well established in the financial services industry, a truism in our industry is that there must be a real partnership between agency and client to succeed, especially in financial public relations.