PR Insight: Don’t Lose Out on the “Lost” Generation

Gen X poses a golden opportunity for CUs.

As featured in this month’s
 CUES PR Insights.
When it comes to the topic of generations, there are waves of articles on millennials, focused on the differences between millennials and Baby Boomers, the pending generational wealth transfer and marketing to this younger demographic. More recently, the financial industry has also become concerned with engaging Gen Z.