For years, organizations have chased page one organic search results and some have invested heavily in SEO strategies to achieve this. And while organic search remains important in helping those prospects who aren’t already aware of your company (or your solutions) find you online, traditional online search is now being supplanted by a new model: AI search.
Every fintech marketing team faces a critical decision: should your content be freely accessible, or should it be used to capture valuable lead information? Whether you're launching a new product, building brand recognition, or nurturing leads, deciding between gated and ungated content is a strategic one that impacts how you reach and convert your audience.
Fintech is here full speed. Every day, new ideas, technologies, and companies are reshaping how we think about money and access financial services immediately, wherever you are. I’ve had the privilege of being a part of many conversations that dive deep into the nuances, exploring possibilities and new ways to use fintech to achieve a greater good for finance. However, something I’ve noticed is some of these gamechangers often struggle to tell their story in a way that sticks. You’ve seen it before:
As the old saying goes, "If you fail to plan, you plan to fail." It emphasizes how important preparation and critical thinking are in achieving success. Having a strategy is essential for individuals and/or organizations as it provides a structured framework to achieve long-term goals, optimize resources, and effectively navigate challenges. Whether you are remodeling a house or developing a public relations campaign, without a defined plan, you could be setting yourself up for failure because you lack direction, structure, and the ability to anticipate challenges.
Fintech companies must be prepared to respond effectively when a crisis strikes. Whether it’s a data breach, regulatory scrutiny, or a service outage, the way a company handles a crisis can have a lasting impact on its reputation, customer trust and bottom line.
Earlier this month, the WMA team had the pleasure of attending the Independent Community Bankers of America’s (ICBA) annual event: ICBA LIVE 2025. Hosted in Nashville, Tennessee at the massive Gaylord Opryland Resort & Convention Center, the conference was buzzing with excitement about the newest banking and fintech innovations and catching up with industry friends and clients.
Let’s face it: today’s business landscape is more crowded than ever. Getting your brand noticed and heard over the noise takes more than just one approach. So, how do you make your brand truly stand out? The answer can be simple: integrate your PR and marketing efforts. When PR and marketing work together, they don’t just complement each other – they make each other stronger.
As we transition from 2024 to 2025, the banking industry continues to evolve, but there’s still plenty of room for improvement. In the second installment of our client predictions blog series, we've gathered insights from industry leaders on the key areas that could see significant improvements in the coming year. Our clients share their thoughts on how banks can adapt and improve to meet the rising demands of both technology and customer expectations.
The financial services landscape is evolving at a rapid pace. To help you stay ahead, we've compiled a collection of insights, trends, and predictions from our clients — industry leaders and innovators who are shaping the future of finance. From technological advancements and regulatory shifts to changing consumer expectations, we explore the key forces driving change in 2025 and beyond.
Last month, I had the privilege of attending Bank Director’s Acquire or Be Acquired Conference in Phoenix, Arizona. In terms of the caliber of C-level bankers, it was easily one of the best events I’ve attended in years. With nearly 2,000 attendees, I estimate that over 1,200 were senior-level bankers and their board members, all actively engaged in the conversations. Throughout the event, I had the opportunity to attend insightful sessions led by industry experts and connect with over 100 bankers, fintech executives, consultants, and top-tier service providers.