Most fintech public relations programs feature the proven components: press releases, social media campaigns, contributed articles, trade shows, etc. However, fintechs that fail to also include relevant award opportunities may be missing a significant piece of the puzzle. Awards are not only a great way to increase awareness, but also to provide a valuable piece of third-party validation that can be beneficial in nurturing leads and boosting sales.
In financial services, it’s important to note that not all awards are created equal, so your fintech should identify ones that deliver the most potential impact by highlighting the value proposition of your technology as well as your successful financial institution partnerships. It’s also important to pay careful attention to which organization is actually sponsoring an award. Those hosted by respected, well-known organizations and associations in the industry will tend to deliver the most impact.