Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Amber Bush

Recent Posts

Maximizing Industry Awards To Enhance Your FinTech Public Relations Program

Most fintech public relations programs feature the proven components: press releases, social media campaigns, contributed articles, trade shows, etc. However, fintechs that fail to also include relevant award opportunities may be missing a significant piece of the puzzle. Awards are not only a great way to increase awareness, but also to provide a valuable piece of third-party validation that can be beneficial in nurturing leads and boosting sales.

In financial services, it’s important to note that not all awards are created equal, so your fintech should identify ones that deliver the most potential impact by highlighting the value proposition of your technology as well as your successful financial institution partnerships. It’s also important to pay careful attention to which organization is actually sponsoring an award. Those hosted by respected, well-known organizations and associations in the industry will tend to deliver the most impact.

Navigating the Art of Award Submissions: How to Create a PR Win

Industry awards can be great opportunities to showcase what your business is doing, and why it stands out among others in the field. There are typically a number of award opportunities for any given industry, including ones sponsored by publications, industry associations and peer groups. And, there are usually several different types of awards to apply for that highlight organizations’ technology and service offerings, company growth, culture, standout executives or particular campaigns.

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