<img src="https://secure.leadforensics.com/793028.png" style="display:none;">

Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Fintech Meetup: The fintech industry's newest and coolest event

The first in-person edition of Fintech Meetup wrapped up—and what a show it was! The industry’s newest fintech conference, described by some as “the future of fintech events,”  took place at ARIA Resort & Casino in Las Vegas on March 19th-22nd. The event was organized by the team behind the original Money 20/20 and had 3,000+ attendees, 40% of which were fintech founders and C-level executives.

ICBA Live Showcases the Community Banking Difference

ICBA LIVE could not have been timed better. Thousands of community bankers and fintechs converged in Honolulu over the weekend of March 12, when the stability of our nation’s financial markets was being challenged (yet again). ICBA and its bankers reacted quickly, providing much needed communication about how community banks are different, the stability of their financials, and that we are not facing a systematic problem.

CUNA GAC 2023, The Largest Advocacy Event for Credit Unions

I recently had the opportunity to attend Credit Union National Association’s (CUNA) Governmental Affairs Conference (GAC) in Washington, D.C. The event is the credit union industry’s premier event bringing together leaders from across the movement to rally around a united case – to tell policymakers how their lawmaking affects credit unions and their more than 130 million members.

Quality vs. Quantity: How to Engage Journalists

Quality trumps quantity when it comes to digital marketing today, making a company’s brand feel more personable in the long run. We live in a time of transparency, and consumers desire a sense of authenticity that instills familiarity and trust.

Finding Your Perfect Match: How to Build a Strong Foundation with Your PR & Marketing Partners

Finding a perfect match with a PR and marketing partner can be tough. As you begin working together it is important to build a strong foundation. Creating a positive and productive working environment where you and your partners can communicate, collaborate and achieve your shared goals effectively is the key to a fruitful professional relationship.

Becoming the Main Character with a Strong PR Strategy

Do “main characters” only exist within the pages of a book or the movie screens we watch? A trend devised by Gen Z members attests otherwise. Originating on TikTok during the height of the pandemic, the main character trend typically refers to an individual’s change in perspective to gain confidence in the unique elements of their personal identity. Rather than seeing yourself as playing a minor role within society, the main character concept positions an individual as the hero of their own story.

PR Strategies

for Larger Enterprises vs. One Product Companies

Read More

Subscribe to Our Blog!