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Just a few weeks ago, on September 17, the Federal Reserve cut interest rates by a quarter-point, constituting the first rate cut of the year. In its wake, a deluge of commentary and punditry overtook print, broadcast and social media, as subject matter experts across a wide range of industries got their takes in about the Fed. This is far from new or surprising, of course. Nearly all Fed decisions are accompanied by a bevy of coverage and commentary, even when the Fed decides to do nothing. When the Fed does something like cutting rates, the aftermath is fertile ground for public relations professionals to get their clients’ opinions published. 

Every year, as the days grow shorter, cold winds blow in from the north, and the barrier between our world and the world of ghosts and ghouls becomes thin, people don masks and disguises to evade the malevolent spirits that emerge to haunt the realms of the living. That’s how the old story goes anyways. Even if it isn’t actually true, its legacy endures, as people still love dressing up for Halloween. For most people, it’s the one chance a year to dress up in costume and assume a persona different from their own.