Is TikTok Right for Your Fintech’s Communications Strategy?

The fear of missing out, or FOMO, affects nearly everybody. FOMO is a powerful social force that compels people to join in on popular trends and experiences. While FOMO as a concept predates social media, feelings associated with it have grown more intense with the rise of these platforms. Whether it’s about a party you didn’t get invited to or the latest industry trend, FOMO can manifest in personal and professional matters. Lately, the hottest trend in communications and marketing is TikTok, the fastest-growing social media network in the world. While many companies are eager to capitalize on this growth, others wonder if TikTok is right for them.