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As FinovateFall 2025 approaches, we look back at a standout moment from FinovateSpring earlier this year, where William Mills sat down with AI keynote speaker and author Sharon Gai. In their conversation, Sharon discussed how artificial intelligence has been reshaping the fintech landscape, offering clear insights into the differences between narrow and general AI. She reflected on the evolution of organizational structures in response to AI advancements and highlighted the importance of cultural relativism in global business expansion. Drawing from her international experience, she emphasized that adaptability and learning agility had become crucial skills as payment systems evolved and AI continued to transform cross-border operations. 

Looking ahead, William Mills will return to FinovateFall 2025 as a judge, bringing his deep expertise to evaluate the next wave of fintech innovations. Tune in for more insightful interviews and expert commentary throughout the event.

Watch the full interview below.

The biggest lesson I’ve learned in more than three years of training in the gym is this: progress comes from sustained, consistent effort. Muscle builds a few sets at a time. Day after day after day. Results show up slowly, but they do come.  

Before working in fintech communications, I was a relationship banker at one of the largest banks in the U.S. I spent my days perfecting how to talk with clients about their financial goals, answer tough questions, and earn their trust. 

As this fall’s conference agendas are rolling out, one thing is clear: everyone wants to talk about agentic AI. This newest form of artificial intelligence is just the next step in the recent AI transformation we find ourselves in – not just in financial services, but across every industry.

Summer might be slow, but your PR shouldn’t be. While competitors are sitting on the beach and ghosting their inboxes, your brand has a golden opportunity to stand out.

For years, organizations have chased page one organic search results and some have invested heavily in SEO strategies to achieve this. And while organic search remains important in helping those prospects who aren’t already aware of your company (or your solutions) find you online, traditional online search is now being supplanted by a new model: AI search.

Every fintech marketing team faces a critical decision: should your content be freely accessible, or should it be used to capture valuable lead information? Whether you're launching a new product, building brand recognition, or nurturing leads, deciding between gated and ungated content is a strategic one that impacts how you reach and convert your audience.

Fintech is here full speed. Every day, new ideas, technologies, and companies are reshaping how we think about money and access financial services immediately, wherever you are. I’ve had the privilege of being a part of many conversations that dive deep into the nuances, exploring possibilities and new ways to use fintech to achieve a greater good for finance. However, something I’ve noticed is some of these gamechangers often struggle to tell their story in a way that sticks. You’ve seen it before:

As the old saying goes, "If you fail to plan, you plan to fail." It emphasizes how important preparation and critical thinking are in achieving success. Having a strategy is essential for individuals and/or organizations as it provides a structured framework to achieve long-term goals, optimize resources, and effectively navigate challenges. Whether you are remodeling a house or developing a public relations campaign, without a defined plan, you could be setting yourself up for failure because you lack direction, structure, and the ability to anticipate challenges.

Fintech companies must be prepared to respond effectively when a crisis strikes. Whether it’s a data breach, regulatory scrutiny, or a service outage, the way a company handles a crisis can have a lasting impact on its reputation, customer trust and bottom line.