Fintech Storytelling That Works: Using Video to Engage on LinkedIn

LinkedIn has become the go-to platform for professionals to connect, share insights, and build credibility. In fact, more than half of PR professionals (56%) consider LinkedIn their most valuable social platform in 2025, underscoring its importance for brand visibility.

For fintech companies, maintaining a consistent LinkedIn presence is no longer optional; it’s essential. Unlike a website that requires technical updates, LinkedIn provides an accessible channel for quick, frequent posts that keep your audience engaged and informed. Company pages often rank high in search results, serving as a key first impression for prospective clients, partners, and even the media.

Why Video Matters for Fintech Brands

Standing out in a fast-moving LinkedIn feed is challenging, especially when audiences are scrolling through countless posts. Text updates can be informative, but video content stops the scroll, bringing fintech stories to life through visuals and voice.

Video helps you:

• Explain complex financial technologies in clear, human terms
• Demonstrate products or platforms in action
• Showcase client success stories or thought leadership

Unlike static content, video holds attention longer, encourages interaction, and amplifies both marketing and PR impact.

Visuals Capture Attention

Any post that includes a visual element outperforms plain text, and video delivers the strongest results. A short video clip can simplify a regulatory update, market analysis, or technology launch that might otherwise feel abstract. Even simple visuals, such as a quick screen recording or a team member sharing insights, can make technical topics approachable and memorable.

Storytelling Makes It Stick

Data informs, but stories inspire. Fintech brands that build videos around storytelling connect more authentically with viewers. Try highlighting a client success, a product solving a common challenge, or a market trend with actionable takeaways.

Limiting each video to three main points helps your audience stay engaged and retain your message.

Keep It Short and Impactful

Creating videos doesn’t need to be complex or time-consuming. The sweet spot for LinkedIn videos is three to five minutes. That’s long enough to provide value, but short enough to maintain attention. Focus on communicating your main points clearly and ending with a takeaway or invitation to learn more.

Strengthen Your Brand Presence

Consistent video content reinforces your brand’s voice and builds trust over time. Whether you’re introducing a product, discussing fintech trends, or spotlighting a client story, authentic, human-focused video demonstrates expertise and strengthens relationships. Each post is a chance to connect more deeply and position your brand as a fintech thought leader.

Want your fintech brand to stand out on LinkedIn?

Contact William Mills Agency to develop a social media and video strategy that drives meaningful engagement and measurable results.