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In today’s fast-paced world motivated by instant gratification, long-term benefits are often overlooked in pursuit of short-term rewards. Marketing departments are under constant pressure to generate leads and immediately convert them into buyers, while PR teams are saddled with staying atop the latest market fads in hopes of creating the next trend to “go viral.”

Welcome to 2026, the year where artificial intelligence has become the unofficial ghostwriter of the internet. A study conducted by Ahrefs in April 2025 found that nearly 75% of new web content is at least partially generated by AI.