We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
The modern office is currently experiencing a situation never seen before: there are now four generations fighting to coexist in the workplace. In many offices, veterans (born before 1946), baby boomers (1946-1964), Generation Xers (1965-1979) and millennials (1980-2000) are all represented and struggling to work together in harmony. Such a…
What the fintech industry can learn from this year’s top three PR nightmares The fintech industry is certainly no stranger to crises, and with the frequency of data breaches and even some self-inflicted scandals, it’s likely that every fintech company will be forced to face one at some point. But…
With Search Engine Optimization (SEO), the one constant it seems, is change. Google, for example, continuously makes changes to its search algorithms in an effort to improve their accuracy for users. These changes, in turn, directly impact your company’s website and your SEO initiatives. As SEO evolves, so should your…
Marketing Today 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; White papers; SEO; eBooks; Product sheets; Infographics ;…
With the proliferation of communication channels available today—from traditional print media and broadcast to online and social media—effectively managing a credit union’s communications strategy is a complicated business. While credit unions have always tailored their messages to specific groups of members (auto loans to younger members or estate planning to…
William Mills Agency will be live blogging at FinovateSpring 2017. Check back for new updates throughout the day.
William Mills Agency will be live blogging at FinovateSpring 2017. Check back for new updates throughout the day.
This year’s National Technology in Mortgage Banking Conference & Expo took place March 26-29 at the Hyatt Regency in Chicago. MBA reported this was the largest attendance for this show in at least five years, and our client LendingQB concurred, noting the event was attended by largest number of lenders…
The 2017 Bankers as Buyers report focused heavily on mobile including mobile banking, mobile devices and mobile technology in the banking industry. Many experts agree that mobile still has room to grow, and many financial institutions have not yet adopted all the capabilities that come with mobile. The infographic below…
Credit union service organizations provide valuable tools and services to help credit unions improve efficiency, promote innovation and better serve members. However, no matter how great the offering, CUSOs need to advocate for their brand awareness in order to stand out among the countless number of solution providers and vendors…
