We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
Follow these easy tips to maximize your credit union’s reach and impact. As featured in this month’s CUES PR Insights. News releases are a great way for credit unions to get the word out about what they offer, what they are doing and to differentiate themselves. Unfortunately, many credit unions may…
I am proud to announce the availability of our annual Bankers as Buyers report. Every year we strive to build a report that identifies the trends and major drivers in banking innovation. Our mission is to separate the hype from reality and to help clarify what technologies and market…
Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. This has resulted in increased pressure to show return on investment (ROI) for marketing efforts, resulting in a push to gather highly qualified leads through inbound marketing, advertising, direct marketing and…
No organization willingly captures the spotlight by placing itself in a crisis situation, but the reality is that most organizations, regardless of size or industry, will find themselves in the midst of a crisis at some point. Yet, according to the “Crisis Preparedness Study” released by Burson-Marsteller and global research-based…
Make sure your credit union is prepared to respond if the unthinkable happens As featured in this month’s CUES PR Insights. Chances are, you or someone you know has had personal information compromised due to relentless cyber attacks across various industries in the U.S. Last year alone, we saw companies…
From Yahoo to Uber and everything in between, 2017 has been the year of the cyberattack. As you might imagine, we’ve crafted a host of stories for clients that’s required a great deal of research on the topic and we thought we might share some of what we found of…
Customer experience, automation, machine learning, artificial intelligence (AI), ease of use, flexibility – all of these were part of the discussions at this year’s SourceMedia’s Small Business Banking Conference in Austin, Texas. Now in its 23rd year, the conference featured more than 20 technology providers and rallied together innovators from…
3 keys to turning members into “super fans” As featured in this month’s CUES PR Insights. Apple, Starbucks and Nike – what do these companies all have in common? For starters, they are at the top of their game for creating brand awareness. More importantly, these companies have an incredible following of “super fans.” These super…
This year’s Money 20/20 (held October 22-25 in Las Vegas) drew nearly 11,000 attendees and hundreds of exhibitors. Dozens of media and analysts from organizations as Bankrate, Breaking Banks, Cornerstone Advisors and Tearsheet attended, as well. The event hosted attendees from more than 4,500 different companies and 85 countries as…
The 2017 Jack Henry Annual Conference (JAC) took place October 15-19 in Nashville, Tenn. with nearly 2,000 financial industry professionals in attendance. This year, Jack Henry & Associates (JHA) combined the Jack Henry Banking and ProfitStars Educational Conferences as well as the Jack Henry Banking Executive Forum into a single…
