We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
This year’s National Technology in Mortgage Banking Conference & Expo took place March 26-29 at the Hyatt Regency in Chicago. MBA reported this was the largest attendance for this show in at least five years, and our client LendingQB concurred, noting the event was attended by largest number of lenders…
The 2017 Bankers as Buyers report focused heavily on mobile including mobile banking, mobile devices and mobile technology in the banking industry. Many experts agree that mobile still has room to grow, and many financial institutions have not yet adopted all the capabilities that come with mobile. The infographic below…
Credit union service organizations provide valuable tools and services to help credit unions improve efficiency, promote innovation and better serve members. However, no matter how great the offering, CUSOs need to advocate for their brand awareness in order to stand out among the countless number of solution providers and vendors…
YOU WON’T BELIEVE HOW #1 CONTRADICTS THIS TITLE! “Content is king” is an adage that every PR professional is familiar with. Between creating content for websites that highlights your value or crafting messages for social media in hopes of driving engagement, there are three things that must be done to…
This year’s Retail Banking conference took place at the Trump National Doral in Miami March 22-24. There were about 450 attendees, including financial institutions as well as vendors, and the atmosphere was lively and professional. The first day was dedicated to credit unions with sessions about Best Practices for Credit…
Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics, we offer best practices for addressing negative comments and increasing engagement. Social media is an…
Originally addressed by Alexis C. Madrigal in her 2012 article, “Dark Social: We Have the Whole History of the Web Wrong” for The Atlantic, the term “dark social” points to the sharing of content through social media platforms from outside sources that are not trackable by analytics platforms. So in…
This year’s MBA Servicing Conference & Expo returned to Dallas, Texas where 2,300 registered attendees continued conversations about the high cost of doing business, the uncertainty surrounding compliance and how to use technology to help save money. There were also general sessions that included a look at loss mitigation now…
As we are settling into the new year, now is the perfect time for self-reflection and planning for everything that you hope to accomplish this year. We often make resolutions—whether they are business or personal goals—without really taking the time to look at how we got to where we are….
There really is no such thing as “trade show season” in the fintech industry. Major trade shows occur throughout the year, and it can be overwhelming to keep track of them all, which is why William Mills Agency has compiled its 2017 Trade Show Directory, which can be downloaded here….
