We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
Q: How does it feel to be in your 40th year? Eloise: It’s hard to believe. Time really does fly. William: Time has gone by amazingly fast. I can’t believe it has been 34 years since I joined the agency full-time right out of college. This decision has shaped my life…
Three lessons for credit unions on running the long race As featured in this month’s CUES PR Insights. There is a well-known expression in the public relations world: “PR is a marathon, not a sprint.” At times, credit unions become trapped in the pitfall of relying on short-term tactics, as opposed to…
In today’s business environment, buyers aren’t solely purchasing products and services based on word of mouth. In fact, more than 90 percent of B2B buyers say they conduct some form of online research before purchasing a business product. This makes search engine optimization (SEO) even more important for B2B companies…
As a PR executive, I have often encountered sales teams who feel too busy to talk to public relations representatives. In some cases, I am not entirely sure that the sales teams know public relations teams exist and/or understand what they do for the company. It’s kind of like having…
Many years ago, a friend asked me why I wanted our firm to specialize in the financial and financial technology industries. “You spend so much time traveling – why don’t you just work with companies in your area? Why do you want to put all your eggs in one basket?” I…
Three key PR strategies to implement so you don’t get lost in the shuffle As featured in this month’s CUES PR Insights. From omni-channel digital banking and multifactor authentication to voice-enabled technology and machine learning, innovation is now inevitable. The new generation of credit union members demand better and more advanced products…
Earlier this month, the head of sales for one of my clients sent the following memo – titled PR MATTERS – to his entire sales and support organization, with his company’s marketing team copied as well: Today during a meeting at $25B W_____ Bank, I watched this fellow scroll through…
Podcasting continues to gain ground in popularity and that is translating to the fintech industry as well. While there are many great podcasts to listen to, here are a few fintech podcasts (not ranked in any order) that we listen to regularly and think are worth your time as well:…
In 2013 Facebook published a blog announcing the addition of video features and functionality, and provided a simple, yet brilliant, definition of its latest digital connection tool,: the video. Fast forward to the present date and video has taken the social media world by storm; over half of video content…
In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? The Pew Research Center’s study on social media usage found that…
